รายละเอียด

Definition of Marketing, Marketing’s Value to consumers, Firms and society, Marketing Mix
กิจกรรม : Lecture, Role play, Video, group discussion,

Managing Marketing Information and marketing Information.
กิจกรรม : Lecture, discussion, Class activities, case studies

Consumer Markets and consumer Buyer Behavior
กิจกรรม : Lecture, discussion, classwork, Class activities, case studies, YouTube
Quiz 1

STP/ Marketing Segmentation, Market targeting, Differentiation and Position
กิจกรรม : Lecture, discussion, Class activities, case studies

Products, Services, and Brands: Building Customer Value
กิจกรรม : Lecture, discussion, pair activity, Class activities, case studies

Product Life Cycle Strategies
Social responsibility

กิจกรรม : Lecture, discussion, group activity, classwork, Class activities, case studies, YouTube
Quiz 2

Midterm Exam Review
กิจกรรม : Lecture, discussion,

Midterm Exam
กิจกรรม : Midterm Exam

Pricing Strategies
กิจกรรม : Lecture, discussion,

Marketing Channels
กิจกรรม : Lecture, discussion, classwork, classwork, Class activities, case studies, YouTube

Retailers, Wholesalers and Their Strategy Planning
กิจกรรม : Lecture, discussion, pair activities

Communicating Customer Value: Integrated Marketing Communication Strategy Advertising and public relations
กิจกรรม : Video, classwork, classwork, Class activities, case studies, YouTube

Personal Selling and Customer Service
กิจกรรม : Lecture, discussion, classwork

Direct and online marketing building direct customer relationship
กิจกรรม : Lecture, discussion classwork, Class activities, case studies, Youtube

Global marketplace
กิจกรรม : Lecture, discussion, classwork

Final Exam Review and Group presentation
กิจกรรม : Lecture, discussion, presentation