International Exhibition and Event Management
International Exhibition and Event Management
1.1 To understand the international exhibitions and event management
1.2 To enable learners to explain an international exhibitions and event management
1.3 To enable learners to apply their theoretical knowledge and event and exhibition skills on a practical level
1.2 To enable learners to explain an international exhibitions and event management
1.3 To enable learners to apply their theoretical knowledge and event and exhibition skills on a practical level
2.1 To develop the curriculum and subjects to be up-to-date and in line with the needs of the MICE industry.
2.2 To develop students to have knowledge and skills in organizing MICE events based on academic knowledge related to the MICE industry.
2.3 To develop potential and teaching and work skills in line with MICE industry standards.
2.2 To develop students to have knowledge and skills in organizing MICE events based on academic knowledge related to the MICE industry.
2.3 To develop potential and teaching and work skills in line with MICE industry standards.
This course maps out the skills, practicalities, systems, and procedures of planning, organizing and presenting an exhibition or putting on an event. It is designed to give students the tools to develop professional exhibition proposals, host or participate in international trade fairs, and setup for different types of trade fairs for the purpose of promoting sales. Students can apply their theoretical knowledge and specialized skills on a practical level; the course will prepare students with skills necessary to work with businesses and their corporate events
1 hrs./week
| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล | ไม่มีข้อมูล |
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Thailand Convention & Exhibition Bureau (TCEB). (2018). Introduction to MICE Industry. 2nd ed. Bangkok: TCEB.
Thailand Convention & Exhibition Bureau (TCEB). (2020). Meetings 101. Bangkok: TCEB.
Thailand Convention & Exhibition Bureau (TCEB). (2020). Incentives 101. Bangkok: TCEB.
Thailand Convention & Exhibition Bureau (TCEB). (2020). Conventions 101. Bangkok: TCEB.
Thailand Convention & Exhibition Bureau (TCEB). (2020. Exhibitions 101. Bangkok: TCEB.
Thailand Convention & Exhibition Bureau (TCEB). (2020). Events 101. Bangkok: TCEB.
Thailand Convention & Exhibition Bureau (TCEB). (2020). MICE Sustainability Suppliers. Bangkok: TCEB.
Thailand Convention & Exhibition Bureau (TCEB). MICE Hygiene Venue Directory. 10 MICE CITY Bangkok: TCEB.
The World Tourism Organization (UNWTO). (2017). Overview of the Meetings Industry in Asia. UNWTO: Madrid.
Jo, D., Park, H.-Y., Choe, Y., & Kim, D.-K. (2019). Destination-selection attributes for international association meetings: A mixed-methods study. Journal of Destination Marketing & Management, 13, 61-72.
Mair, J., Jin, X., & Yoo, J. (2016). Exploring the Site Selection Decisions of Incentive Travel Planners. Event management, 20, 353–364.
Jones, C., & Li, S. (2015). The economic importance of meetings and conferences: A satellite account approach. Annals of Tourism Research, 52, 117–133.
Jones, C., & Li, S. (2015). The economic importance of meetings and conferences: A satellite account approach. Annals of Tourism Research, 52, 117–133.
- The objectives, scope of content, teaching schedule, and assessment methods are announced.
- A variety of teaching techniques are used that are appropriate for the content, including the integration of morality and ethics.
- There are activities that encourage learners to seek knowledge and develop knowledge by themselves.
- There are activities that encourage learners to think logically or apply knowledge creatively.
- There are connections for learners to see the relationship with related subjects.
- There are a variety of modern teaching media.
- There are opportunities for learners to exchange opinions as appropriate.
- There are notifications of scoring criteria, exam answers, and learning progress.
- There are opportunities for learners to improve their own learning outcomes.
- Attend teaching according to the teaching schedule, with appropriate manners, speech, and personality.
2.1 Class Participation/ Discussion
2.2 Workshop/ Special Lecture
2.3 Online Training Program
- Professional Event Management
- Introduction to Exhibition
2.4. Field Study
2.5 Final Project
2.6 Midterm Exam
2.7 Final Exam
2.2 Workshop/ Special Lecture
2.3 Online Training Program
- Professional Event Management
- Introduction to Exhibition
2.4. Field Study
2.5 Final Project
2.6 Midterm Exam
2.7 Final Exam
3.1 Improve according to suggestions from students in previous semesters
3.2 Improve according to the policies and strategies of the curriculum and the Faculty of Business Administration and Liberal Arts
3.3 Improve the guidelines of government agencies and private sectors related to the MICE industry in both nationally and internationally
4.1 Review students by the responsible lecturer of the subject and the responsible lecturer of the curriculum.
4.2 Review students by experts in the MICE industry and entrepreneurs.
4.2 Review students by experts in the MICE industry and entrepreneurs.
5.1 Review and improve the effectiveness of the course to be in line with the MICE industry standards.
5.2 Review and improve the effectiveness of the course together with MICE entrepreneurs and stakeholders.
5.3 Review and improve the effectiveness of the course together with the lecturer responsible for the tourism and service curriculum.
5.2 Review and improve the effectiveness of the course together with MICE entrepreneurs and stakeholders.
5.3 Review and improve the effectiveness of the course together with the lecturer responsible for the tourism and service curriculum.