International Entrepreneurship and Small Business
International Entrepreneurship and Small Business
1. Comprehend the principles of entrepreneurship and small enterprises within a global framework.
2. Evaluate global business contexts and market prospects.
3. Cultivate competencies in product selection, procurement, and cost control.
4. Implement branding, marketing, and e-commerce strategies for small enterprises.
5. Develop and deliver a viable worldwide business strategy
1.To prepare students for real-world challenges in starting and managing small businesses in both domestic and international contexts.
2. To align with the global entrepreneurial landscape, emphasizing digital platforms, financing, and cross-border trade.
3. To support Thailand 4.0 development strategy by equipping students with innovation-driven entrepreneurial skills.
2. To align with the global entrepreneurial landscape, emphasizing digital platforms, financing, and cross-border trade.
3. To support Thailand 4.0 development strategy by equipping students with innovation-driven entrepreneurial skills.
The course is designed to expose students to the challenges of starting a new small business and to acquaint them with management decisions faced by owners of small business. It will develop entrepreneurial skills such as identifying business opportunities, financing, and developing new venture business plans. The students will be required to initiate their own international business as a project.
3 Hours
Ethic
1. Demonstrate honesty, fairness, and accountability in entrepreneurial decision-making
2. Recognize ethical dilemmas in international and small business contexts
3. Apply ethical reasoning when evaluating opportunities, partnerships, and strategies
4. Promote sustainability, social responsibility, and respect for cultural diversity in business operations.
1. Demonstrate honesty, fairness, and accountability in entrepreneurial decision-making
2. Recognize ethical dilemmas in international and small business contexts
3. Apply ethical reasoning when evaluating opportunities, partnerships, and strategies
4. Promote sustainability, social responsibility, and respect for cultural diversity in business operations.
Teaching strategies for developing ethics
1. Integrate ethical decision-making in business cases.
2. Highlight social responsibility and sustainability in business projects.
3. Encourage honesty, integrity, and accountability in group work.
1. Integrate ethical decision-making in business cases.
2. Highlight social responsibility and sustainability in business projects.
3. Encourage honesty, integrity, and accountability in group work.
Assessment Strategies for Students’ Ethics
Participation in Debates & Role-Plays - Assessment of student contributions to ethical discussions and simulations. Business Project Evaluation - Rubrics include a section for evaluating CSR and ethical considerations in the final project. Case Study Analysis Reports - Graded assignments where students identify ethical issues and propose responsible solutions. Peer & Self-Evaluation-Students assess their group members’ integrity, accountability, and teamwork.
Participation in Debates & Role-Plays - Assessment of student contributions to ethical discussions and simulations. Business Project Evaluation - Rubrics include a section for evaluating CSR and ethical considerations in the final project. Case Study Analysis Reports - Graded assignments where students identify ethical issues and propose responsible solutions. Peer & Self-Evaluation-Students assess their group members’ integrity, accountability, and teamwork.
Learning Outcome on Knowledge
1. Acquire fundamental knowledge of entrepreneurship, financing, and small business management.
2. Demonstrate understanding of local and international business practices.
1. Acquire fundamental knowledge of entrepreneurship, financing, and small business management.
2. Demonstrate understanding of local and international business practices.
Teaching Strategies for Developing Knowledge
Lectures and guided readings on entrepreneurship, financing, and management decisions. Guest speakers from the small business sector. Business plan development workshops.
Lectures and guided readings on entrepreneurship, financing, and management decisions. Guest speakers from the small business sector. Business plan development workshops.
Assessment Strategies for Students’ Knowledge
Quizzes and exams testing theoretical understanding. Written assignments based on case studies. Grading of business plans for applied knowledge.
Quizzes and exams testing theoretical understanding. Written assignments based on case studies. Grading of business plans for applied knowledge.
Learning Outcome for Intellectual skills
1. Analyze challenges of starting and managing a small business.
2. Critically evaluate financing options and management strategies.
3. Apply problem-solving in developing new ventures.
1. Analyze challenges of starting and managing a small business.
2. Critically evaluate financing options and management strategies.
3. Apply problem-solving in developing new ventures.
Teaching strategies for developing Intellectual skills
1. Business simulations and role-plays.
2. Case study analysis of international SMEs.
3. Group brainstorming sessions for opportunity identification
1. Business simulations and role-plays.
2. Case study analysis of international SMEs.
3. Group brainstorming sessions for opportunity identification
Assessment strategies for students’ Intellectual skills
1. Analytical essays and case study reports.
2. Midterm exam requiring application of frameworks.
3. Evaluation of project feasibility studies and final pitches.
1. Analytical essays and case study reports.
2. Midterm exam requiring application of frameworks.
3. Evaluation of project feasibility studies and final pitches.
Learning outcome for Interpersonal relationship and responsibility
1. Work effectively in teams to develop and present business plans.
2. Demonstrate leadership, accountability, and shared responsibility
1. Work effectively in teams to develop and present business plans.
2. Demonstrate leadership, accountability, and shared responsibility
Teaching strategies for developing interpersonal skills and responsibility
1.Group projects requiring collaboration across tasks (marketing, finance, operations).
2. Peer discussion and review in workshops.
1.Group projects requiring collaboration across tasks (marketing, finance, operations).
2. Peer discussion and review in workshops.
Assessment strategies for students’ interpersonal skills and responsibilities
1. Peer evaluation forms.
2. Instructor observation of teamwork and leadership.
1. Peer evaluation forms.
2. Instructor observation of teamwork and leadership.
Numerical Analysis, Communication, and Information Technology Skills
1. Apply financial analysis (budgeting, costing, break-even, ROI) to small business decisions.
2.Use IT platforms for research, e-commerce, and communication.
3. Develop professional presentation and pitching skills.
1. Apply financial analysis (budgeting, costing, break-even, ROI) to small business decisions.
2.Use IT platforms for research, e-commerce, and communication.
3. Develop professional presentation and pitching skills.
Teaching Strategies for Developing Numerical/Communication/IT Skills
Financial calculation exercises using Excel/Google Sheets. Training in e-commerce platforms (Shopify, Shopee, Etsy). Workshops on pitch deck design and delivery.
Financial calculation exercises using Excel/Google Sheets. Training in e-commerce platforms (Shopify, Shopee, Etsy). Workshops on pitch deck design and delivery.
Assessment Strategies for Students’ Numerical/Communication/IT Skills
Assignments requiring financial computations. Evaluation of technology integration in group projects. Assessment of communication skills in oral pitches and written reports.
Assignments requiring financial computations. Evaluation of technology integration in group projects. Assessment of communication skills in oral pitches and written reports.
Psychomotor Domain
1.Demonstrate proficiency in creating and presenting business prototypes (e.g., product mock-ups, service demos).
2.Apply entrepreneurial skills in practical workshops, such as pitching, role-playing negotiations, or customer engagement.
3. Operate digital tools and platforms to execute business activities (e.g., e-commerce store setup, online advertising campaigns).
1.Demonstrate proficiency in creating and presenting business prototypes (e.g., product mock-ups, service demos).
2.Apply entrepreneurial skills in practical workshops, such as pitching, role-playing negotiations, or customer engagement.
3. Operate digital tools and platforms to execute business activities (e.g., e-commerce store setup, online advertising campaigns).
Teaching Strategies for Developing Psychomotor Skills
1. Workshops and Practice Sessions
Students physically develop product prototypes, design packaging, or practice pitching.
2. Demonstrations and Role-Play
3. Role-play customer interactions, sales demonstrations, or investor pitching scenarios.
4. Hands-on Technology Training Guided practice in setting up e-commerce platforms, financial software, and digital marketing tools.
5. Presentation Skills Training - In-class rehearsals of business plan presentations with real-time instructor feedback.
1. Workshops and Practice Sessions
Students physically develop product prototypes, design packaging, or practice pitching.
2. Demonstrations and Role-Play
3. Role-play customer interactions, sales demonstrations, or investor pitching scenarios.
4. Hands-on Technology Training Guided practice in setting up e-commerce platforms, financial software, and digital marketing tools.
5. Presentation Skills Training - In-class rehearsals of business plan presentations with real-time instructor feedback.
Assessment Strategies for Students’ Psychomotor Skills
Practical Demonstrations
Evaluation of student ability to perform tasks (e.g., store setup, product demo). Oral Presentations and Pitches
Grading based on delivery, body language, clarity, and persuasion. Prototype/Business Model Exhibitions
Students showcase their products, services, or digital platforms to peers/instructors. Skill-Based Rubrics
Clear assessment of performance in practice-based activities (eye contact, use of tools, professional gestures).
Practical Demonstrations
Evaluation of student ability to perform tasks (e.g., store setup, product demo). Oral Presentations and Pitches
Grading based on delivery, body language, clarity, and persuasion. Prototype/Business Model Exhibitions
Students showcase their products, services, or digital platforms to peers/instructors. Skill-Based Rubrics
Clear assessment of performance in practice-based activities (eye contact, use of tools, professional gestures).
แผนที่แสดงการกระจายความรับผิดชอบมาตรฐานผลการเรียนรู้จากหลักสู่รายวิชา (Curriculum Mapping)
| กลุ่มวิชา | 1. Ethics | 2. Knowledge | 3. Intellectual Skills | 4. Interpersonal Skills and Responsibility | 5. Numerical Analysis, Communication, and Information Technology Skills | 6. Psychomotor Skills | |||
|---|---|---|---|---|---|---|---|---|---|
| ลำดับ | รหัสวิชา | ชื่อวิชา | - Case-based learning on ethical dilemmas | - Lectures and guided readings - Guest speakers from SMEs - Business plan development workshops | - Lectures and guided readings - Guest speakers from SMEs - Business plan development workshops | Business simulations and role-plays - Case study analysis of international SMEs - Brainstorming sessions for opportunity identification | Group projects requiring collaboration (marketing, finance, operations) - Peer discussion and review workshops - Team-based assignments | - Financial calculation exercises (Excel/Google Sheets) - Training in e-commerce platforms (Shopify, Shopee, Etsy) - Workshops on pitch deck design and delivery | - Product prototype and mock-up creation - Role-play customer interactions & pitching - Hands-on digital tool training (e-commerce store setup, ad campaigns) - Presentation skills practice |
| 1 | BBAIB978 | International Entrepreneurship and Small Business | |||||||
| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
|---|---|---|---|---|
| 1 | Class Participation & Discussion | Instructor observation + participation rubric | Ongoing (Every Week) | 10% |
| 2 | Final Project (Business Plan) | Evaluation of written business plan | Week 15-16 | 20% |
| 3 | Mid-term Exam | Combination of multiple-choice, short answer, and case study analysis For Knowledge + Intellectual Skills – Covers Weeks 1–7 | Week 8 | 25% |
| 4 | Final Project Presentation | Group Oral pitch presentation of your business | Week 16 | 20% |
| 5 | Final Exam | Combination of multiple-choice, short answer, and case study analysis, covering from Week 1 - Week 16 | Week 17 | 25% |
Entrepreneurship and Small Business Management, Steve Mariotti, Caroline Glackin, Pearson 2019
The Cambridge Handbook of Creativity and Personality Research, 2017 The Entrepreneurial Personality from Part III - Creativity and Personality by Reece Akhtar,Gorkan Ahmetoglu and Tomas Chamorro-Premuzic
International Entrepreneurship: Starting, Developing, and Managing a Global Venture by by Robert D. Hisrich (Author), 2015
. Intrepreneurial Small Business, 7th Edition Mcgraw Hill, 2024 By Jerome Katz and Richard Green
Digital Marketing Strategy (An integrated approach to online marketing) by Simon Kingsnorth in 2022