Electronic Commerce
Electronic Commerce
1.To provide students with a solid understanding of e-commerce concepts, models, and practices.
2. To develop students’ ability to analyze online consumer behavior and apply digital marketing strategies.
3. To enhance students’ practical skills in using e-commerce platforms, online branding, and digital business tools.
4. To cultivate ethical awareness, responsibility, and sustainability in conducting online business.
5. To enable students to design and implement their own digital business project by applying theoretical and practical knowledge.
2. To develop students’ ability to analyze online consumer behavior and apply digital marketing strategies.
3. To enhance students’ practical skills in using e-commerce platforms, online branding, and digital business tools.
4. To cultivate ethical awareness, responsibility, and sustainability in conducting online business.
5. To enable students to design and implement their own digital business project by applying theoretical and practical knowledge.
1.The rapid growth of digital business and online marketplaces requires students to develop relevant competencies.
2. Employers increasingly demand graduates with digital literacy, online marketing, and e-commerce management skills.
3.The course supports national and international trends toward the digital economy and entrepreneurial development.
4. Updated to include emerging technologies (AI, big data, social media platforms, live streaming commerce).
5. Designed to align with the university’s mission to prepare students for global competitiveness.
2. Employers increasingly demand graduates with digital literacy, online marketing, and e-commerce management skills.
3.The course supports national and international trends toward the digital economy and entrepreneurial development.
4. Updated to include emerging technologies (AI, big data, social media platforms, live streaming commerce).
5. Designed to align with the university’s mission to prepare students for global competitiveness.
Study the use of online business for creating networks, online branding, online customer behavior, and internet retailing. The course covers strategies, security, legality, practice, research, and services in conducting online business using the latest internet technologies. Students will apply theoretical and practical skills to analyze e-commerce platforms and develop their own digital business project.
3-5 hrs
Demonstrate honesty, fairness, and accountability in digital business operations.
Recognize and address ethical issues in e-commerce such as privacy, intellectual property, labor standards, and sustainability.
Case-based learning on ethical dilemmas in online trade.
Classroom debates on corporate social responsibility (CSR) and digital ethics.
Integration of sustainability and fair trade concepts into business projects.
Reflection essays on ethical issues.
Student participation in debates and case discussions.
Evaluation of CSR/ethics components in final project grading rubric.
Understand fundamental concepts of e-commerce, online branding, consumer behavior, and internet retailing.
Demonstrate knowledge of strategies, legality, security, and technological aspects of digital business.
Lectures and guided readings.
Guest speakers from SMEs and digital commerce industries.
Workshops on business plan development and platform analysis.
Quizzes and midterm exams testing conceptual understanding.
Written assignments and case study analyses.
Evaluation of business plans for applied knowledge.
Analyze opportunities, risks, and challenges in digital business.
Apply critical thinking and problem-solving to global e-commerce scenarios.
Evaluate different strategies for online business development.
Business simulations and role-play activities.
Case study analysis of global e-commerce platforms.
Group brainstorming for new product or service ideas.
Analytical essays and case reports.
Midterm exam requiring application of frameworks.
Evaluation of feasibility studies and strategic choices in final projects
Work effectively in teams to plan and implement e-commerce projects.
Demonstrate leadership, accountability, and responsibility in group tasks.
Group projects requiring collaboration across roles (marketing, finance, operations).
Peer-to-peer discussion, review, and feedback sessions.
Peer evaluation forms.
Instructor observation of teamwork and leadership performance.
Group project presentations and reports.
Apply financial analysis (COGS, break-even, ROI) in evaluating digital business viability.
Use IT platforms and e-commerce tools (Shopify, Lazada, Shopee, Amazon, TikTok Shop) to create business solutions.
Communicate ideas effectively through professional reports, presentations, and pitches.
Financial calculation exercises using Excel/Google Sheets.
Hands-on training with e-commerce platforms and digital marketing tools.
Workshops on pitch deck design and business communication.
Assignments requiring financial computations.
Evaluation of technology integration in business projects.
Grading of oral pitches and written reports.
Demonstrate ability to set up and operate an online store.
Create product mock-ups, digital ads, or content for e-commerce platforms.
Present products and business pitches with professional non-verbal communication (voice, body language, visual aids).
Workshops on e-commerce platform setup and store creation.
Role-play of live selling and customer engagement.
Practice sessions for pitching and product demonstrations.
Practical demonstrations (store setup, ad creation, product demo).
Prototype/business exhibition.
Presentation rubrics (delivery, visuals, persuasion).
แผนที่แสดงการกระจายความรับผิดชอบมาตรฐานผลการเรียนรู้จากหลักสู่รายวิชา (Curriculum Mapping)
| กลุ่มวิชา | 1. Ethics | 2. Knowledge | 3. Intellectual Skills | 4. Interpersonal Skills and Responsibility | 5. Numerical, Communication & IT Skills | 6. Psychomotor Skills | ||
|---|---|---|---|---|---|---|---|---|
| ลำดับ | รหัสวิชา | ชื่อวิชา | - Case-based learning on e-commerce ethical dilemmas. - Debates on CSR & sustainability. - Integration of ethics into group projects. | - Lectures & guided readings. - Guest speakers from SMEs/e-commerce firms. - Business plan development workshops. | - Group projects (business plan, presentations). - Peer review & collaborative workshops. | - Group projects (business plan, presentations). - Peer review & collaborative workshops. | - Financial exercises (COGS, break-even, ROI) using Excel/Google Sheets. - Hands-on training with e-commerce platforms. - Pitch deck & presentation workshops. | - Online store setup workshops. - Role-play of live selling & customer engagement. - Practice sessions for product demos & pitching |
| 1 | BBAIB974 | Electronic Commerce | ||||||
| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
|---|---|---|---|---|
| 1 | Class Attendance & Participation | Instructor observation, Participation rubric | Ongoing (Every week) | 10% |
| 2 | Mid-term Exam | Combination of multiple-choice, short answer, and case study analysis | Week 8 | 25% |
| 3 | Weekly Quizzes | Multiple-choice and short-answer quizzes | Week 3, 6, 9, 15 | 10% |
| 4 | Digital Business Task | Assignments and short presentations | Week 6 | 20% |
| 5 | Final Project (Business Plan & Pitch) | Written business plan report + Oral pitch presentation | Week 15 | 15% |
| 6 | Final Exam | Comprehensive written exam (short answer, case analysis) | Week 17 | 20% |