Entrepreneurship Practicum

Entrepreneurship Practicum

This course student will get an opportunity to practice and start their business and apply their knowledges throughout the practical and to experience what challenges young companies are struggling with in getting their products and services to market.
The practicum will be assigned start-up, and its competitors in their respective spaces, but also student be able to set up their business journey into the entrepreneurial lifestyle. Moreover, student may discuss and share experience to expertise in each specific areas and young entrepreneurs.
Some case studies have to be updated. The business model and strategies of the new venture are updating for upgrading basic knowledge. Business project and coaching activities are changing during trending and current situation.
General management principles for creating, establishing, and maintaining small and medium businesses. Students will be introduced to the nature, characteristics and role of the entrepreneur in either domestic or international scene, entrepreneurial and innovative approaches and processes as applied to new business start-ups, existing businesses, and new ventures within large organizations as well as new venture planning, project management, and productivity improvement. Cases, concepts, and strategies will be applied to a practice project.
90 Hours
4.1  Ethics
            4.1.1  Learning Outcome for ethics
                 Graduates can handle problems related to morality, ethics, and their work
by using their discretion based on values, feelings of others, core values, and professional ethics. Graduates can express moral and ethical behavior in conducting research, and generally through their sense of responsibility, honesty, sacrifice, being a good role model, comprehending others and their world etc.
Graduates show leadership, self-sufficiency lifestyle, teamwork skills, career adaptation, morals and ethics, honesty, responsibility, openness to others’ opinions, and professionalism with respect to the rules and regulations, maintain Thainess,  and show social responsiveness; to themselves, society, environment, organizations, including cross-cultural society.
˜ 4.1.1.1 Understand the concepts of ethics, morals and business professionalism, recognize their social responsibility, the value of morals, sacrifice, non-exploitation of others, honesty to themselves and others
˜ 4.1.1.2 Have self-sufficiency, diligence, perseverance, discipline, punctuality, responsibility for themselves, society, and environment.
™ 4.1.1.3  Follow rules and regulations of the organization and society.
4.1.2 Teaching strategies for developing ethics
   Contribution to organizational culture; students can express their ethical behavior, such as their discipline, responsibility by attending class on time, and wearing university uniform properly.  Moreover, students should be good leaders as well as being a good team member. Show honesty by avoiding copying, plagiarizing others work, etc. Lecturers should be concerned about morals and ethics by adopting morals and ethics activities, such as promoting a good model for students and promoting those who self-sacrifice.
4.1.3 Assessment strategies for students’ ethics
4.1.3.1 Evaluate students’ punctuality, submission of assignments on time, and
students’ participation.
            4.1.3.2 Evaluate their self-sacrifice and willingness to participate in activities.
            4.1.3.3 Determine the number of frauds, (if any) in examinations.
            4.1.3.4 Evaluate students’ responsibilities toward assignments and job commitment.
4.2.1 Learning outcome for knowledge
   Graduate has extensive knowledge in major and specific areas of business awareness of the principles and theories of relevant knowledge. For professional courses, graduate has an understanding of the advancement of knowledge in specific subject areas and aware of current research which is related to solutions and to further knowledge. The course focuses on the practical aspect, particularly the realization in practice that rules and regulations vary according to the situation.
Graduates show extensive and systematic knowledge of the essence of their major. They can properly learn the principles and theories of mathematics, statistics or related issues, apply the knowledge studied in their major. and integrate knowledge from their major studies. They can compete at international level including; numerical analysis skills, communication, language and using information technologies to support the business operation. They can select the appropriate form of presentation to develop themselves, society and local community.
Graduates show leadership, self-sufficiency lifestyle, teamwork skills, career adaptation, morals and ethics, honesty, responsibility, ability to listen to others’ opinions, and professionalism with respect to rules and regulations. They can maintain Thainess and demonstrate social responsiveness to themselves, society, environment, organizations, including cross-cultural society.
˜ 4.2.1.1 Have knowledge about principles, theories and practices in the area of their major; can appropriately integrate the knowledge of major study with other knowledge involved, and can continually develop their knowledge by utilizing their academic skills and experience.
˜ 4.2.1.2 Have knowledge and understand the essence of relevant knowledge; apply knowledge and skills in problem analysis; understand and be able to explain requirements related to the field of study, including application of knowledge and skills in order to choose the right tools to solve problems and issues in daily life.
™ 4.2.1.3 Have knowledge and understand the essence of the management process in planning, organization structure, operation, control and operational performance; able to improve plans and methods in response to situations. 
˜ 4.2.1.4 Have knowledge about academic progress and business administration career, including an understanding of changing situations and their impact.
4.2.2  Teaching strategies for developing student knowledge
4.2.2.1 Instructors use a variety of teaching formats that differentiate the content of courses by focusing on theoretical and practical knowledge to achieve the body of knowledge:
4.2.2.2 Student centered activities are provided in learning and teaching.
4.2.2.3 Assign projects, reports and presentation in the class.
4.2.2.4 All students gain hands-on experience from enterprises by training in cooperative education or Work Integrated Learning
4.2.3  Assessment strategies for students’ knowledge
4.2.3.1 Topic tests and assignments.
4.2.3.2 The mid-term tests and final tests
4.2.3.3 Assessment of reports done by students
4.2.3.4 Assessment of business plans or program proposals
4.2.3.5 Assessment of report presentation in class
4.2.3.6 Assessment of cooperative education courses
4.3.1 Learning Outcome for Intellectual skills
   Graduates find facts, understand and evaluate information and new evidence from a variety of sources and use that information to solve problems and other issues by themselves. They can study complex problems and suggest ways to resolve problems constructively with regard to theoretical knowledge, practical experience and the impact of decisions. For professional courses, students can regularly practice and find a new approach to properly resolve problems.
A well-rounded graduate can search for information and facts, understand and evaluate the information, extract theories and new evidence from a variety of sources that are beneficial for different situations. They can apply knowledge from theory and experience to systematically consider, analyze, synthesise, solve problems and propose ways to resolve issues rationally.
™ 4.3.1.1 Able to search, interpret, analyze data, and evaluate information from multiple sources in order to creatively solve problems according to the business environment and make appropriate decisions on their own.
˜  4.3.1.2 Able to suggest  alternatives and outcomes using multiple approaches; able  to make choices that are consistent with the situation, and which in turn can build business competitive advantages.
˜  4.3.1.3  Have critical and systematic thinking, are creative  and logical; can integrate knowledge from studies and experience to solve business problems and general situations.
4.3.2 Teaching strategies for developing Intellectual skills
4.3.2.1 Case studies that apply the theory of international business management.
4.3.2.2 Utilize cognitive skills: analysis and synthesis.
4.3.2.3 Provide students with learning situations based on practical, real life problems.
4.3.3 Assessment strategies for students’ Intellectual skills
4.3.3.1 ability to analyze a case and provide well reasoned solutions.
4.3.3.2 ability to analyze and synthesize material from different sources to provide a coherent outcome.
4.3.3.3 ability to present and/or defend problem solution through written or oral assessment.
4.4  Interpersonal relationship and responsibility
4.4.1 Learning outcome for Interpersonal relationship and responsibility
  Graduates are able to contribute to the resolution of problems creatively within
their group by serving as a leader or member. They are able to take a leadership role in all uncertain situations and use innovative ways to solve problems using personal knowledge and group inputs. This forms the basis for their ongoing learning and the development of their professionalism.
Graduates have curiosity and follow up their academic progress to develop themselves and their own careers. They demonstrate critical thinking, creative thinking; can apply, analyze and integrate knowledge to practice. They help and contribute to the proper solution of a problem based on their own contribution and that of their group.
˜ 4.4.1.1 Have leadership and followership within a team;  have responsibility; listen to  and respect  other ideas; able to resolve conflict appropriately and adopt a professional attitude.
˜ 4.4.1.2 Show ability in proposing initial ideas, comment on different  views, new ideas, and advance ideas to support their team; can use their knowledge to solve their team’s problem in social issues appropriately. 
™ 4.4.1.3 Have responsibility to both develop their own learning and to continue in their career.
4.4.2 Teaching strategies for developing interpersonal skills and responsibility
4.4.2.1  Assign tasks that require contact and coordination with others.
4.4.2.2  Assign tasks that require interpersonal communication skills.
4.4.2.3  Assign tasks that require brainstorming and working together.
4.4.2.4  Provide activities to enhance their personal interaction.
4.4.3 Assessment strategies for students’ interpersonal skills and
responsibilities
4.4.3.1 Assessment of the students’ behavior in group activities.
4.4.3.2 Assessment of the results of both an individual student and groups.
4.4.3.3 Assess student ability to communicate  in a variety of situations.
4.4.3.4 Co-assessment products of both instructors and students.
4.5.1 Learning outcome on numerical skills, communication and
information technology skills
Students can study and understand important issues. They are able to choose and apply mathematical or statistical techniques appropriate to issues involved in their study. They can also suggest ways to solve questions. They can use technology to collect data, process, interpret and present their findings. Moreover, they have the ability to communicate effectively both orally and in writing by selecting a presentation form appropriate to their audience.
Graduates have knowledge about the essence of their education within their
specialization in terms of skill and professionalism. They study the principles and theories of mathematics and statistics related to their specific field. They can integrate their knowledge across different fields of study. They are able to perform at an international level. They demonstrate numerical, communication, language, and IT skills that are appropriate for doing business and they can present outcomes in a manner that develops their own society and community.
™ 4.5.1.1  Have ability to apply mathematics, statistics, and qualitative analysis for
making business decision and daily life.
˜ 4.5.1.2  Have ability to communicate, explain, and promote understanding by using media techniques, methodology, communication tools and technology in the right way for both written and oral presentation efficiently and creatively.
˜ 4.5.1.3 Have ability to communicate effectively in Thai and a foreign language as is necessary in business.                        
˜ 4.5.1.4 Able to use information technology appropriately and bring technology  to a business to support effective operation.     
4.5.2 Teaching strategies for developing numerical skills, communication and information technology skills
4.5.2.1 Assign  activities for students to analyze simulations or scenarios and
present appropriate solutions.
4.5.2.2 Provide activities for students to learn technical applications, data analysis
for decision making in different situations.
4.5.2.3 Provide opportunity to work with information communication technology.
4.5.3 Assessment strategies for students’ numerical skills, communication and information technology skills
4.5.3.1  Assessment of students’ outcomes/activities relating to numerical analysis.
4.5.3.2  Assessment of the individual student’s searching and using information
communication technology.
4.5.3.3  Assessment of students’ communicative skills and presentation in class.
แผนที่แสดงการกระจายความรับผิดชอบมาตรฐานผลการเรียนรู้จากหลักสู่รายวิชา (Curriculum Mapping)
กลุ่มวิชา Morality and Ethics Knowledge Intellectual skills Interpersonal Relations and Responsibilities Knowledge of Numerical Analysis, Communication, and Information Technology
ลำดับ รหัสวิชา ชื่อวิชา 1 2 3 1 2 3 4 1 2 3 1 2 3 1 2 3 4
1 BBAIB927 Entrepreneurship Practicum
กิจกรรมที่ ผลการเรียนรู้ * วิธีการประเมินผลนักศึกษา สัปดาห์ที่ประเมิน สัดส่วนของการประเมินผล
1 1.3.1,1.3.2,4.3.1 Class Attendance Whole semester 10
2 1.3.2,2.3.3,2.3.4, 3.3.1,3.3.3,4.3.4, 4.3.1,5.3.2 Business KPI or objectives 18 10
3 1.3.2,2.3.3,2.3.4, 3.3.1,3.3.3,4.3.4, 4.3.1,5.3.2 Class individual workshop/ Assignment 2,4,6,10,14 10
4 1.3.2,2.3.3,2.3.4, 3.3.1,3.3.3,4.3.4, 4.3.1,5.3.2 Business projects 9 20
5 1.3.2,2.3.5,4.3.1, 4.3.3,5.3.2,5.3.3 Final Project Report 16-17 10
6 1.3.3,2.3.1,2.3.2 Midterm Exam 9 20
7 1.3.3,2.3.1,2.3.2 Final Exam 18 20
 
Main Texts

Robert D. Histrich, Michael P’Peters, Dean A. Sheperd, Entrepreneurship, 2010, International 8th edition, McGrawHill, USA

Additional Books and Teaching Materials

William Bygrave & Andrew Zacharakis, Entrepreneurship, 2015, 2nd edition, John wilet&Sons, USA Understand Business, William G. Nickels, James M. McHugh, Susan M. McHugh, 12th edition, Mcgraw Hill International Edition, USA, 2019 Steve Mariotti, Caroline Glackin, Entrepreneurship and Small Business Management, 2nd edition, Global Edition, Pearson Education Limited, 2015
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1. Evaluation Strategies for Course Effectiveness by Students
         1. Observe from the interest and enthusiasm of students
         2. Online evaluation from the students
         3. Assess from the achievement of the students
Teaching Evaluation Strategies
         1. Observe from the participation of students in the class
         2. Assess from the achievement of the students
         3. Online evaluation from the students
Teaching Improvement
         1. Consider the suggestions from the result of the evaluation
         2. Attend training session and seminar in order to improve teacher’s skills
         3. Improve the teaching materials by adapting with the situation
Verification of Students Achievements in the Course
         1. Observe from the participation of students in the class
         2. Assess from the achievement of the students from each test
5. Course Review and Improvement Plan for the Course Effectiveness
         1. Improve from the evaluation of teaching and feedback by students