International Marketing
International Marketing
To understand how cultural, political, and economic environments affect business operation.
To understand process of international marketing research.
To understand international consumer behavior and market segmentation
To understand how to enter international market.
To understand international product and service marketing.
To understand the management of international distribution and logistics.
To understand international communication.
To understand pricing for international market.
The course covers issues and concepts which result from globalization. The course aims to evaluate the forces of risk, culture and macro and national level economic factors to analyze organization strategy It considers particularly the role and importance of global marketing to the organization and the principles of International marketing management including: policy setting,
planning, strategy formulation, market entry scenarios, product and service adaptation requirements, pricing issues, challenges in logistics and distribution, and global branding and communication issues when products and services enter International marketplace.
planning, strategy formulation, market entry scenarios, product and service adaptation requirements, pricing issues, challenges in logistics and distribution, and global branding and communication issues when products and services enter International marketplace.
3
| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
|---|---|---|---|---|
| 1 | 1. Class attendance | 1-17 | 15 | |
| 2 | 2. Activity Participation | 1-17 | 15 | |
| 3 | 3. Group assignments | 1-17 | 40 | |
| 4 | 4. Midterm Examination | 8 | 15 | |
| 5 | 5. Final Examination | 17 | 15 |