การจัดการธุรกิจระหว่างประเทศ
International Business Management
To understand concept of international business management and its importance.
To understand how cultural different effect international business management.
To understand how to apply a strategic view of global human resource management.
To understand the strategic importance global marketing and R&D
To understand global capital market and international financial management.
To understand how to manage an effective global production, outsourcing, and logistics.
To understand how to develop ethics and social responsibility in international business.
To understand concept of theories of international trade.
This course provides an overview of international organizations and the effects of foreign environments on international business. The course will focus on international business environment, cultural differences, theories of international trade and economic development. Students will study the fundamentals of international business strategies, international finance, international marketing and international human resource management. The course will cover the practical application and issues of staring and maintaining international business relationships.
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| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
|---|---|---|---|---|
| 1 | • Theories of International Trade and Investment • Cultural differences • International Business Strategy and organization Structure • Market Entry Strategies and Strategic Alliances • Global Production, Outsourcing, and Logistics • Global Capital Market • Financial Management in International Business • Ethics and Social Responsibility in International Business • Global Marketing and R&D • Global Human Resource Management | Exam and Assignment | whole semester | 1. Class attendance 15 points 2. Active participation 5 points 3. Individual assignments 20 points 4. Group assignment 20 points 5. Midterm Examination 20 points 6. Final Examin |
Fatehi K. Choi J.,2019, International Business Management: Succeeding in a Culturally Diverse World, Springer International Publishing, California
Geringer M., McNett J., Minor M., Ball D., 2016, International Business 1st edition., McGraw-Hill, New York.
Hill C. W. L., Hou Wee C., Udayasankar K., 2016, International Business 2nd edition., McGraw-Hill, New York.
Luthans F., Doh J. P., 2015, International Management: Culture, Strategy, and Behavior 9th edition., McGraw-Hill, New York.