การวางแผนและพัฒนาการท่องเที่ยว
Tourism Planning and Development
To enable all students to increase awareness of the tourism policy thinking and process with the understanding of various aspects of tourism planning and ability to write strategic planning for a tourism destination.
1. To understand an overview of tourism policy and planning.
2. To increase awareness of the tourism policy thinking and process.
3. To understand various aspects of tourism planning.
4. To enhance ability to write strategic planning for a tourism destination.
5. To Increase awareness of sustainability on tourism policy and planning of tourist destinations.
2. To increase awareness of the tourism policy thinking and process.
3. To understand various aspects of tourism planning.
4. To enhance ability to write strategic planning for a tourism destination.
5. To Increase awareness of sustainability on tourism policy and planning of tourist destinations.
A study of roles of government sector, private sector and people sector towards tourist destination development in world region in policy level downwards to operational level in local areas; problems and the impacts of former development; tourist destination development and conservation by maintaining balances of economy, society and environment; collaborative planning and development by every sector sustainable development.
4 hours per week
1. Learning Outcomes for Ethics and Morals
1. Be honest, have integrity, have the ability to solve ethical problems, and able to satisfactorily manage conflicts using morals and professional ethics.
2. Have a good attitude towards the job and demonstrate ethics and morals at work by respecting other people on a daily basis.
3. Be responsible and be a good group member that can cooperate in activities when working with others.
4. Be se in lf-disciplined, be punctual, and respect and follow the rules and regulations of institutions and society.
1. Be honest, have integrity, have the ability to solve ethical problems, and able to satisfactorily manage conflicts using morals and professional ethics.
2. Have a good attitude towards the job and demonstrate ethics and morals at work by respecting other people on a daily basis.
3. Be responsible and be a good group member that can cooperate in activities when working with others.
4. Be se in lf-disciplined, be punctual, and respect and follow the rules and regulations of institutions and society.
2. Teaching Strategies for Ethics and Morals
1. Integrate a code of ethics in related subjects and assignments.
2. Integrate ethics and morals in specialization units.
3. Special lectures given by highly experienced guests and religious leaders.
4. Discussions of ethical cases presented by the lecturer.
1. Integrate a code of ethics in related subjects and assignments.
2. Integrate ethics and morals in specialization units.
3. Special lectures given by highly experienced guests and religious leaders.
4. Discussions of ethical cases presented by the lecturer.
3. Assessment Strategies for Ethics and Morals
1. Observation of students’ class participation by the lecturer.
2. Group work and presentations.
3. Presentations on ethical and moral topics.
1. Observation of students’ class participation by the lecturer.
2. Group work and presentations.
3. Presentations on ethical and moral topics.
1. Learning Outcomes for Knowledge
1. Gain a systematic knowledge of both theory and practice in Tourism and Hospitality involving current applications to real world situations.
2. Enlarge knowledge by integrating knowledge in related sciences.
3. Able to use knowledge of research processes and techniques in order to solve problems and further knowledge in work careers
1. Gain a systematic knowledge of both theory and practice in Tourism and Hospitality involving current applications to real world situations.
2. Enlarge knowledge by integrating knowledge in related sciences.
3. Able to use knowledge of research processes and techniques in order to solve problems and further knowledge in work careers
Teaching Strategies for Knowledge Development
1. Class tutorials with questions and answers
2. Individual and group assignments
3. Reports comparing the knowledge gained from in class lectures and actual practice.
4. Group presentations and questions using the “Student Centered System”
5. Tutorial groups with coaching.
1. Class tutorials with questions and answers
2. Individual and group assignments
3. Reports comparing the knowledge gained from in class lectures and actual practice.
4. Group presentations and questions using the “Student Centered System”
5. Tutorial groups with coaching.
Assessment Strategies for Knowledge Development
1. Test both theories and practices.
2. Test by mid-term and final examinations.
3. Assessment of both assignments and reports
4. Assessment of case study reports
1. Test both theories and practices.
2. Test by mid-term and final examinations.
3. Assessment of both assignments and reports
4. Assessment of case study reports
1. Learning Outcomes for Cognitive Skills
1. Have the ability to think analytically and appropriately solve problems in depth over a wide variety of situations
2. Ability to appropriately apply both theories and practical skills in an internship in the real work place.
3. Be able to apply an innovation relating to efficiency development from the business sector and/or other sciences
1. Have the ability to think analytically and appropriately solve problems in depth over a wide variety of situations
2. Ability to appropriately apply both theories and practical skills in an internship in the real work place.
3. Be able to apply an innovation relating to efficiency development from the business sector and/or other sciences
Teaching Strategies for Cognitive Skills
1. Group presentations
2. Class lectures by experts or entrepreneurs who are successful in their careers.
1. Group presentations
2. Class lectures by experts or entrepreneurs who are successful in their careers.
3. Assessment Strategies for Cognitive Skills
1. Assessment of assigned tasks
2. Written examinations
3. Report writing
1. Assessment of assigned tasks
2. Written examinations
3. Report writing
1. Learning Outcomes for Interpersonal Skills and Responsibilities
1. Able to work efficiently, be responsible for one’s assignments, and assist colleagues by solving problems together
2. Have self-development skills and be able to continuously improve one’s knowledge and practical skills according to international standards
1. Able to work efficiently, be responsible for one’s assignments, and assist colleagues by solving problems together
2. Have self-development skills and be able to continuously improve one’s knowledge and practical skills according to international standards
Teaching Strategies for Interpersonal Skills and Responsibilities
1. Teach content related to people who are involved in tourism and hospitality career paths.
2. tasks to groups and rotate all tasks between every member in the group.
3. Teach by integrating case studies.
1. Teach content related to people who are involved in tourism and hospitality career paths.
2. tasks to groups and rotate all tasks between every member in the group.
3. Teach by integrating case studies.
Assessment Strategies for Interpersonal Skills and Responsibility
1. Group assessments and individual assessments of assignments
2. Self-assessment and peer review of each other.
3. Assessment by portfolio
4. Observe student behavior in class.
1. Group assessments and individual assessments of assignments
2. Self-assessment and peer review of each other.
3. Assessment by portfolio
4. Observe student behavior in class.
1. Learning Outcomes of Numerical Analysis, Communication, and Information Technology Skills
1. Able to use language skills in listening, speaking, reading, writing, and making conclusions with efficiency
2. Able to communicate with people from other countries appropriately according to the situation and culture
3. Ability in ICT subjects to communicate efficiently by choosing appropriate presentation methods that are suitable to the audience
4. Able to use basic mathematical skills in statistics for the translation and analysis of data
1. Able to use language skills in listening, speaking, reading, writing, and making conclusions with efficiency
2. Able to communicate with people from other countries appropriately according to the situation and culture
3. Ability in ICT subjects to communicate efficiently by choosing appropriate presentation methods that are suitable to the audience
4. Able to use basic mathematical skills in statistics for the translation and analysis of data
Teaching Strategies for Numerical Analysis, Communication, and Information Technology Skills
1. Assure ability to communicate to others, both Thais and people from other countries, by using written exams and an interviewing test.
2. Integrate computer skills such as networking, software, and other related subjects.
3. Practice answering questions linked to mathematics and statistics
1. Assure ability to communicate to others, both Thais and people from other countries, by using written exams and an interviewing test.
2. Integrate computer skills such as networking, software, and other related subjects.
3. Practice answering questions linked to mathematics and statistics
Assessment Strategies for Numerical Analysis, Communication, and Information Technology Skills
1. Assessment by written exams or oral tests.
2. Assessment of presentations
3. Assessment of assigned topics.
4. Assessment by inter role-playing and observe with timing
5. Assessment of conclusions reached during class discussions
1. Assessment by written exams or oral tests.
2. Assessment of presentations
3. Assessment of assigned topics.
4. Assessment by inter role-playing and observe with timing
5. Assessment of conclusions reached during class discussions
แผนที่แสดงการกระจายความรับผิดชอบมาตรฐานผลการเรียนรู้จากหลักสู่รายวิชา (Curriculum Mapping)
| กลุ่มวิชา | 1 คุณธรรมจริยธรรม | 2. ความรู้ | 3. ทักษะทางปัญญา | 4. ทักษะความสัมพันธ์ระหว่างบุคคลและความรับผิดชอบ | 5. ทักษะวิเคราะห์เชิงตัวเลขและการใช้เทคโนโลยีสารสนเทศ | 6.ทักษะด้านการปฏิบัติงานในวิชาชีพ | ||
|---|---|---|---|---|---|---|---|---|
| ลำดับ | รหัสวิชา | ชื่อวิชา | 1 | 2 | 1 | 1 | 2 | 1 |
| 1 | BOATH133 | การวางแผนและพัฒนาการท่องเที่ยว | ||||||
| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
|---|---|---|---|---|
| 1 | 2.1 | Teaching techniques and lectures | Every week | 10% |
| 2 | 1.2, 3.1, 5.1 | Self-study and oral presentations | 10, 11, 12, 13, 14 | 10% |
| 3 | 3.1, 4.1, 5.1 | Consultancy and guidance services | 13, 14 | 5% |
| 4 | 2.1, 3.1, 4.1 | Exercises and assignments | Every week | 20% |
| 5 | 2.1 | Examination | 9, 17 | 55% |
Main Texts
Dredge, D. et al. (2019). Tourism policy and planning. London: Longman.
Gartner, W. (2012) Tourism development: principles, processes and policies. New York: John
Wiley.
Krutwaysho, O. (2020). Handbook for Tourism Planning and Development. Chiangmai: RMUTL
Dredge, D. et al. (2019). Tourism policy and planning. London: Longman.
Gartner, W. (2012) Tourism development: principles, processes and policies. New York: John
Wiley.
Krutwaysho, O. (2020). Handbook for Tourism Planning and Development. Chiangmai: RMUTL
Learning sources (Internal and external sources)
UNWTO
RMUTL Main Library website
UNWTO
RMUTL Main Library website
http://thai.tourismthailand.org/home/
http://www.mots.go.th
http://www.m-culture.go.th
http://www.unwto.com
http://www.mots.go.th
http://www.m-culture.go.th
http://www.unwto.com
1. In the first teaching session, the lecturer is required to explain causes leading to the subject revision and student advantage upon the revision.
2. Students have to evaluate their self-development by comparing between knowledge and skills before and after the course.
3. Students are required to present their opinions on teaching methods and to develop the subject via university online evaluation.
2. Students have to evaluate their self-development by comparing between knowledge and skills before and after the course.
3. Students are required to present their opinions on teaching methods and to develop the subject via university online evaluation.
The students are encouraged to assess teaching quality on many essential variables. These include teaching skills, responsibility, knowledge transferability, course instruction, and teaching media/tools. This information is treated as invaluable feedback as a constant process for teaching improvement.
The lecturer evaluates the teaching quality and students opinions and modifies or improves the teaching method or adds more details to the subject.
Internal and external evaluation committees
1. Utilization of student opinion and evaluation to categorize contents and learning methods for an improved educational management at the next class.
2. Utilization of self-evaluation to compare with the student opinions for an improved subject contents and teaching methods leading to the set learning outcome.
2. Utilization of self-evaluation to compare with the student opinions for an improved subject contents and teaching methods leading to the set learning outcome.