International Business Strategies

International Business Strategies

1.1 To understand concept of international business Strategy and its importance.
1.2 To understand how globalization affects consumer behavior.
1.3 To understand how to apply a strategic view of IHRM.
1.4 To understand the strategic importance of leadership and organizational behavior
1.5 To understand international monetary system and international financial management.
1.6 To understand how to manage an effective supply chain logistics.
1.7 To understand the strategic implement of developing and marketing products.
2.1 To update the course contents.
2.2 To explore contemporary issues in international business strategies.
The study of the process and administration of effective strategies for a business entity engaged in international trade. Strategic planning, implementing, controlling, and appraising these strategies by using case studies.
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กิจกรรมที่ ผลการเรียนรู้ * วิธีการประเมินผลนักศึกษา สัปดาห์ที่ประเมิน สัดส่วนของการประเมินผล
1 Attendance 1-16 10
2 Weekly Presentation 5 times 1-16 30
3 Project progress 10 KPI 1-16 30
4 Net profit (1,000 Baht) 16 20
5 Final exam 18 10
Griffin R W and Pustay M, 2020, International Business: A Managerial Perspective, 9th edn., Pearson, New York.

. Hill C W L, 015, International Business: Competing in the Global Marketplace, 10th edn. McGraw-Hill, New York. . Deiss and Henneberry, 2020, Digital Marketing for Dummies, 2nd edn., John Wiley & Sons, Inc, Singapore.

4. Solomon M, 2016, Consumer Behavior, 12th edn. Pearson, New York.20. Research / Research