จิตวิทยาธุรกิจ

Business Psychology

Objectives of the Course
a) students will be able to understand and explain the basic concepts of  Business Psychology,
 b) students will be able to identify the appropriate business psychology concepts to resolve presenting problems in a work situation,
c) students will be able analyse and apply business psychology principles to resolve real world issues in the business environment.
2. Reasons for Course Development/Modification
 On completion of the objectives of this subject, students will be able to apply concepts and use their skills to enhance their career progression in a competitive labor market.
1. Course Description
The course is designed to familiarize students with the application of psychological principles and practices in the work environment. Emphasis is given to the areas of recruitment and selection of personnel, performance appraisal, organizational training, motivation, leadership, and employee wellbeing at work.
3. Number of hours provided for academic advice and guidance to students
-    The faculty member provides academic advice and guidance to students (individual/group) By request
The faculty member announces the advising schedule by the request of students such as application on electronic devices.
Morals and Ethics to be developed They are faithful to duty, to themselves and to others. They do not take any advantage from others, and they are responsible for public. They are grateful, sacrifice, patient and attempt. They are self – sufficiency life, reasonable thinking and life immunization. They respect to the rules, regulations of organizations and societies.

They are consciousness and conscience to distinguish the correctness, goodness and badness.
Teaching Methods Students are cultivated their discipline to attend classes on time, suitable dress up as the regulations of the university. Students are set into small groups which emphasized on participation and express their opinion. Students join the activities to promote their virtue and morality. Students are praised to be good models when they are honest. The rules are set to punish the students who cheat exams.

The activities are promoted for students to sacrifice themselves to the public.
Students are assessed their attending classes and submitting papers on time and participating in activities. Students are assessed their discipline and readiness to participate in extra course activities. A number of fraud in the examinations

Students are assessed their duties and responsibilities as assigned.
Students have knowledge and understanding strands of courses which is the significant foundation in business administration. Those are covered comprehensive accounting, economics and law, liberal arts and sciences. Students have knowledge and understanding the strands of courses covered in business administration, finance, manufacturing, marketing and operations including the organization management and human resources. Students have knowledge and understanding the strands of essential business process planning, controlling and evaluation the performance outcomes and improving plans.Students have knowledge of academic and business professional advancement including their knowledge and understanding of the changing situations and impact
Instructors use variety teaching formats as the differentiate contents of the courses by focusing on theoretical and practical knowledge to achieve the body of knowledge. Students’ center activities are provided in learning and teaching. Assigned projects, reports and presentation in the classes.

All students learn through hands-on experience from the enterprises by passing experience training from cooperative education or directly training.
The subtests The mid-term tests and final tests Assessment the reports done by students Assessment of business plans or programs proposals Assessment of report presentation in classes Assessment of cooperative education courses
Be creative thinking, further study from pre- knowledge, integrate knowledge in the fields of courses and experience to do the innovation activities or approach to new administration. Search for data classification and analysis to get useful information solving and make decisions suitably Can think new methods, including analysis and choose alternatives and impacts in all aspects by applying from their knowledge and experiences. Courage to make decisions from alternative choices those consisted of the situation.
Case studies of management, projects, research, and the students’ plan to work as teams. Use the enterprises to be the actual practice. Discussion to summarize the results of case study and problems including proposing the methods of solutions. Focus on science and arts including the format of presentation, and students are provided to do practical presentations.
Assessment report of the research and projects by students’ presentations and reports. Evaluation from case studies or simulations.

      3. Evaluation from products and the performance of students.
They have the ability to coordinate, relationship and establish good relationship with others by using basic psychologically understanding on the differentiation of stakeholders. They have the ability to work in teams, coordination, assignment the roles, duties and responsibilities including assistance and facilitating to coworkers. Those are expressed of their leadership and responsibility. They have their enthusiasm and the ability to work responsibly with others. They accept and respect others’ ideas as well as can be followers suitably in some situations.

      4. They have their ability to present new initiative ideas that may be creative differences from others.
They are assigned tasks that required contact and coordination with others both within and outside the institution. They are assigned tasks that required interpersonal communicative skills both within and external the institution. They are assigned tasks that required brainstorming and working together.

     4. There are activities to enhance their human relationship such as the recognition of the outstanding students
Assessment of the students’ behavior in group activities. Assessment the products of both an individual student and groups.

      3. Co-assessment products both instructors and students.
They have the ability to apply of mathematics principles, statistics and analysis in quantitative analysis for making business decisions. They have the ability to communicate in Thai and English effectively. They have the ability to use basic computer programs and information communications and technology systems those are necessary for operations. They can communicate to explain and build understanding correctly in both of the written form reports and oral presentations. They can communicate with a reliable personality, and they are able to choose the form of media, methods and techniques appropriately relating to the groups of people having basic and different ideas. They can apply technology as a tool to support operations and realize limitations of technology.

      7. They can use communication technology networks for improving its efficiency and operations.
There are activities in learning courses for students to analyze simulations or scenarios and present appropriate solutions. Students to learn technical applications, analysis data for the decision making on different situations.

     3. There is the presentation with information communication technology.
Assessment from students’ products /activities relating to numerical analysis. Assessment from the individual student’s searching from information communication technology.

     3.Assessment from students’ language communicative skills and presentation in classes.
กิจกรรมที่ ผลการเรียนรู้ * วิธีการประเมินผลนักศึกษา สัปดาห์ที่ประเมิน สัดส่วนของการประเมินผล
1 2,3 Homework, Assignment, Class activities 2-16 10%
2 2,3 Mid-term Exam 9 30%
3 2,3 Final Exam 18 30%
4 1,4 Attendance & Participation 1-16 10%
5 4,5 Presentation 15 10%
Main Texts and Teaching Materials


.Organizational Behavior Stephen by P.Robbins and Timothy A.Judge, 14th Edition. Aamodt, M. G. (2007). Industrial and Organizational Psychology: An Applied Approach (5th Ed.). Thomson/Wadsworth Publishers ISBN 0-495-09306-8
2. Essential Teaching Resources
 Books, journals, websites and other documents related to Business Psychology or Organizational Behavior
3. Recommended Teaching Resources

The Wall street Journal Business Week The Economist Schultz, d. & Schultz, S.E. (2010) Psychology and Work Today (10th Ed.). Pearson  ISBN-13:  9780205683581