Electronic Business

Electronic Business

Understand about background, importance, and concept of electronic business Create promotion or advertising tools including ethics and related e-business laws Understand and realize how to apply knowledge professionally with your career or in your daily life Understand the change in business with the influence of Technology and realize the future trend of Electronic Business
During Covid 19 virus situation and in quarantine period, All course must do teaching online, some of class activities and exam should apply for online teaching.
Study of utilization of Internet technologies for business opportunities, creating networks, online branding, pricing in an online world, and internet retailing. The various aspects of conducting business such as marketing, strategy, security, online research, training, practice, and services by using the Internet and the World Wide Web technologies.    
      - The faculty member provides academic advice and guidance to students (individual/group) 5 hours/week.
- The faculty member announces the advising schedule by announcing through website and social media such as line group/Facebook fan page.
1 Understand the concepts of ethics, morals and business professionalism, recognize their social responsibility, the value of morals, sacrifice, non-exploitation of others, honesty to themselves and others
2 Have self-sufficiency, diligence, perseverance, discipline, punctuality, responsibility for themselves, society, and environment.
3  Follow rules and regulations of the organization and society.
Contribution to organizational culture; students can express their ethical behavior, such as their discipline, responsibility by attending class on time, and wearing university uniform properly.  Moreover, students should be good leaders as well as being a good team member. Show honesty by avoiding copying, plagiarizing others work, etc. Lecturers should be concerned about morals and ethics by adopting morals and ethics activities, such as promoting a good model for students and promoting those who self-sacrifice.
1 Evaluate students’ punctuality, submission of assignments on time, and
students’ participation.
2 Evaluate their self-sacrifice and willingness to participate in activities.
3 Determine the number of frauds, (if any) in examinations.
4 Evaluate students’ responsibilities toward assignments and job commitment.
1 Have knowledge about principles, theories and practices in the area of their major; can appropriately integrate the knowledge of major study with other knowledge involved, and can continually develop their knowledge by utilizing their academic skills and experience.
2 Have knowledge and understand the essence of relevant knowledge; apply knowledge and skills in problem analysis; understand and be able to explain requirements related to the field of study, including application of knowledge and skills in order to choose the right tools to solve problems and issues in daily life.
3 Have knowledge and understand the essence of the management process in planning, organization structure, operation, control and operational performance; able to improve plans and methods in response to situations. 
4 Have knowledge about academic progress and business administration career, including an understanding of changing situations and their impact.
1 Instructors use a variety of teaching formats that differentiate the content of courses by focusing on theoretical and practical knowledge to achieve the body of knowledge:
2 Student centered activities are provided in learning and teaching.
3 Assign projects, reports and presentation in the class.
4 All students gain hands-on experience from enterprises by training in cooperative education or Work Integrated Learning.
1 The mid-term tests and final tests
2 Assessment of reports done by students
3 Assessment of business plans or program proposals
4 Assessment of report presentation in class
1 Able to search, interpret, analyze data, and evaluate information from multiple sources in order to creatively solve problems according to the business environment and make appropriate decisions on their own.
2 Able to suggest  alternatives and outcomes using multiple approaches; able  to make choices that are consistent with the situation, and which in turn can build business competitive advantages.
3  Have critical and systematic thinking, are creative  and logical; can integrate knowledge from studies and experience to solve business problems and general situations.
1 Case studies that apply the theory of international business management.
2 Utilize cognitive skills: analysis and synthesis.
3 Provide students with learning situations based on practical, real life problems.
1 ability to analyze a case and provide well reasoned solutions.
2 ability to analyze and synthesize material from different sources to provide a coherent outcome.
3 ability to present and/or defend problem solution through written or oral assessment.
1 Have leadership and followership within a team;  have responsibility; listen to  and respect  other ideas; able to resolve conflict appropriately and adopt a professional attitude.
2 Show ability in proposing initial ideas, comment on different  views, new      ideas, and advance ideas to support their team; can use their knowledge to solve their team’s problem in social issues appropriately. 
3 Have responsibility to both develop their own learning and to continue in their career.
1  Assign tasks that require contact and coordination with others.
2  Assign tasks that require interpersonal communication skills.
3  Assign tasks that require brainstorming and working together.
4  Provide activities to enhance their personal interaction.
1 Assessment of the students’ behavior in group activities.
2 Assessment of the results of both an individual student and groups.
3 Assess student ability to communicate  in a variety of situations.
4 Co-assessment products of both instructors and students.
1  Have ability to apply mathematics, statistics, and qualitative analysis for
making business decision and daily life.
2  Have ability to communicate, explain, and promote understanding by using media techniques, methodology, communication tools and technology in the right way for both written and oral presentation efficiently and creatively.
3 Have ability to communicate effectively in Thai and a foreign language as is necessary in business.                        
4 Able to use information technology appropriately and bring technology  to a business to support effective operation.     
1 Assign  activities for students to analyze simulations or scenarios and
present appropriate solutions.
2 Provide activities for students to learn technical applications, data analysis
for decision making in different situations.
3 Provide opportunity to work with information communication technology.
1  Assessment of students’ outcomes/activities relating to numerical analysis.
2  Assessment of the individual student’s searching and using information
communication technology.
3  Assessment of students’ communicative skills and presentation in class.
แผนที่แสดงการกระจายความรับผิดชอบมาตรฐานผลการเรียนรู้จากหลักสู่รายวิชา (Curriculum Mapping)
กลุ่มวิชา Ethics Knowledge Intellectual skills Interpersonal relationship and responsibility Numerical skills, communication and information technology skills
ลำดับ รหัสวิชา ชื่อวิชา 1 2 3 4 1 2 3 1 2 3 1 2 3 1 2 3 4
1 BBAIB930 Electronic Business
กิจกรรมที่ ผลการเรียนรู้ * วิธีการประเมินผลนักศึกษา สัปดาห์ที่ประเมิน สัดส่วนของการประเมินผล
1 1.3.1,1.3.2,4.3.1 Class attendance Whole semester 10
2 1.3.2,2.3.3,2.3.4, 3.3.1,3.3.3,4.3.4, 4.3.1,5.3.2 Individual Labs 1,2,3,4,5,6,7,10,11,12,13,14,15 25
3 1.3.2,2.3.3,2.3.4, 3.3.1,3.3.3,4.3.4, 4.3.1,5.3.2 E-business plan report 17 5
4 1.3.2,2.3.5,4.3.1, 4.3.3,5.3.2,5.3.3 Presentation 16,17 10
5 .3.3,2.3.1,2.3.2 Midterm and final Exam 9,18 50
Main textbooks:
•           Gary P. Scheider (2011), Electronic Commerce, 9th edition, Course technology Cengage learning , USA
 
Recommendation:
Dave Chaffey (2015) E-business and E-commerce management, Strategy, Implementation and practice, 6th edition, Pearson Education Limited, UK
 •          Dave Chaffey (2015), Digital business and E-commerce management, Strategy, implementation and practice, 6th edition, Pearson Education Limited, UK
•           Gary P. Schneider (2013), Electronic Commerce, Course Technology, Cengage Learning, USA          
•           Combe, C. (2006) Introduction to E-Business: Management and Strategy, 1st Ed. Elsevier Ltd.        
•                     Haag, S. and Cummings, M. (2010) Management Information Systems for the Information Age, 8th Ed. McGraw-Hill/Irwin.
•                     Stair, R. and Reynolds, G. (2010) Information Systems Essentials, International Ed. Course Technology, Cengage Learning.
 None
 None
         1. Observe from the interest and enthusiasm of students
         2. Online evaluation from the students
         3. Assess from the achievement of the students
         1. Observe from the participation of students in the class
         2. Assess from the achievement of the students from each test
         3. Online evaluation from the students
         1. Consider the suggestions from the result of the evaluation
         2. Attend training session and seminar in order to improve teacher’s skills
         3. Improve the teaching materials by adapting with the situation
         1. Observe from the participation of students in the class
         2. Assess from the achievement of the students from each test
         1. Improve from the evaluation of teaching and feedback by students