Introduction to Business and Entrepreneurship
Introduction to Business and Entrepreneurship
1. Objectives of the Course
At the conclusion of this course, students will have a better
understanding of how a business operates in political, social and
economic environment. Specifically, students are able to understand
and know how key business concepts, theories, methods and requisite
knowledge and skills required of entrepreneurs. Also used technical
skills such as innovation, new technology, retail, manufacturing,
distribution, real estate, finance and not for profit organization in their
studies.
2. Reasons for Course Development/Modification
More update activities and learning method by applying TQF 5
feedback.
1. Course Description
This course is designed to introduce students to the basic principles
of business. Students will develop knowledge of and appreciation for
issues related to business finance, marketing, operations and management
in the global economic environment; general management principles for
creating, establishing and maintaining small and businesses; student will
be introduced to the nature, characteristics and role in entrepreneurs.
3. Number of hours provided for academic advice and guidance to
students
- The faculty member provides academic advice and guidance to
students
(Individual/group) 4 hours/week.
- The faculty member announces the advising schedule by
announcing through website
1. Ethics
1.1 Learning Outcome for ethics
Graduates can handle problems related to morality,
ethics, and their work by using their discretion based on values,
feelings of others, core values, and professional ethics.
Graduates can express moral and ethical behavior in conducting
research, and generally through their sense of responsibility,
honesty, sacrifice, being a good role model, comprehending
others and their world etc. Graduates show leadership, self- sufficiency lifestyle, teamwork skills, career adaptation, morals
and ethics, honesty, responsibility, openness to others’ opinions, and professionalism with respect to the rules and regulations, maintain Thainess, and show social responsiveness; to themselves, society, environment, organizations, including cross-cultural society. 1.1.1 Understand the concepts of ethics, morals and business professionalism, recognize their social responsibility, the value of morals, sacrifice, non-exploitation of others, honesty to themselves and others 1.1.2 Have self-sufficiency, diligence, perseverance, discipline, punctuality, responsibility for themselves, society, and environment. 1.1.3 Follow rules and regulations of the organization and society.
others and their world etc. Graduates show leadership, self- sufficiency lifestyle, teamwork skills, career adaptation, morals
and ethics, honesty, responsibility, openness to others’ opinions, and professionalism with respect to the rules and regulations, maintain Thainess, and show social responsiveness; to themselves, society, environment, organizations, including cross-cultural society. 1.1.1 Understand the concepts of ethics, morals and business professionalism, recognize their social responsibility, the value of morals, sacrifice, non-exploitation of others, honesty to themselves and others 1.1.2 Have self-sufficiency, diligence, perseverance, discipline, punctuality, responsibility for themselves, society, and environment. 1.1.3 Follow rules and regulations of the organization and society.
1.2 Teaching strategies for developing ethics
Contribution to organizational culture; students can express
their ethical behavior, such as their discipline, responsibility by
attending class on time, and wearing university uniform
properly. Moreover, students should be good leaders as well as
being a good team member. Show honesty by avoiding copying,
plagiarizing others work, etc. Lecturers should be concerned
about morals and ethics by adopting morals and ethics activities,
such as promoting a good model for students and promoting
those who self-sacrifice.
1.3 Assessment strategies for students’ ethics
1.3.1 Evaluate students’ punctuality, submission of
assignments on time, and students’ participation.
1.3.2 Evaluate their self-sacrifice and willingness to
participate in activities.
1.3.3 Determine the number of frauds, (if any) in
examinations.
1.3.4 Evaluate students’ responsibilities toward
assignments and job commitment.
2. Knowledge
2.1 Learning outcome for knowledge
Graduate has extensive knowledge in major and specific areas
of business awareness of the principles and theories of relevant
knowledge. For professional courses, graduate has an
understanding of the advancement of knowledge in specific
subject areas and aware of current research which is related to
solutions and to further knowledge. The course focuses on the
practical aspect, particularly the realization in practice that rules
and regulations vary according to the situation.
Graduates show extensive and systematic knowledge of the
essence of their major. They can properly learn the principles
and theories of mathematics, statistics or related issues, apply
the knowledge studied in their major and integrate knowledge
from their major studies. They can compete at international
level including; numerical analysis skills, communication,
language and using information technologies to support the
business operation. They can select the appropriate form of
presentation to develop themselves, society and local
community.
Graduates show leadership, self-sufficiency lifestyle, teamwork
skills, career adaptation, morals and ethics, honesty,
responsibility, ability to listen to others’ opinions, and
professionalism with respect to rules and regulations. They can
maintain Thainess and demonstrate social responsiveness to
themselves, society, environment, organizations, including
cross-cultural society.
2.1.1 Have knowledge about principles, theories and practices in the area of their major; can appropriately integrate the knowledge of major study with other knowledge involved, and can continually develop their knowledge by utilizing their academic skills and experience. 2.1.2 Have knowledge and understand the essence of relevant knowledge; apply knowledge and skills in problem analysis; understand and be able to explain requirements related to the field of study, including application of knowledge and skills in order to choose the right tools to solve problems and issues in daily life. 2.1.3 Have knowledge and understand the essence of the management process in planning, organization structure, operation, control and operational performance; able to improve plans and methods in response to situations. 4.2.1.4 Have knowledge about academic progress and business administration career, including an understanding of changing situations and their impact.
2.1.1 Have knowledge about principles, theories and practices in the area of their major; can appropriately integrate the knowledge of major study with other knowledge involved, and can continually develop their knowledge by utilizing their academic skills and experience. 2.1.2 Have knowledge and understand the essence of relevant knowledge; apply knowledge and skills in problem analysis; understand and be able to explain requirements related to the field of study, including application of knowledge and skills in order to choose the right tools to solve problems and issues in daily life. 2.1.3 Have knowledge and understand the essence of the management process in planning, organization structure, operation, control and operational performance; able to improve plans and methods in response to situations. 4.2.1.4 Have knowledge about academic progress and business administration career, including an understanding of changing situations and their impact.
2.2 Teaching strategies for developing student knowledge
2.2.1 Instructors use a variety of teaching formats that
differentiate the content of courses by focusing on theoretical
and practical knowledge to achieve the body of knowledge:
2.2.2 Student centered activities are provided in learning and teaching. 2.2.3 Assign projects, reports and presentation in the class. 2.2.4 All students gain hands-on experience from enterprises by training in cooperative education or Work Integrated Learning.
2.2.2 Student centered activities are provided in learning and teaching. 2.2.3 Assign projects, reports and presentation in the class. 2.2.4 All students gain hands-on experience from enterprises by training in cooperative education or Work Integrated Learning.
2.3 Assessment strategies for students’ knowledge
2.3.1 Topic tests and assignments.
2.3.2 The mid-term tests and final tests
2.3.3 Assessment of reports done by students
2.3.4 Assessment of business plans or program proposals
2.3.5 Assessment of report presentation in class
2.3.6 Assessment of cooperative education courses
3. Intellectual skills
3.1 Learning Outcome for Intellectual skills
Graduates find facts, understand and evaluate information and
new evidence from a variety of sources and use that information
to solve problems and other issues by themselves. They can
study complex problems and suggest ways to resolve problems
constructively with regard to theoretical knowledge, practical
experience and the impact of decisions. For professional
courses, students can regularly practice and find a new approach
to properly resolve problems.
A well-rounded graduate can search for information and facts,
understand and evaluate the information, extract theories and
new evidence from a variety of sources that are beneficial for
different situations. They can apply knowledge from theory and
experience to systematically consider, analyze, synthesize,
solve problems and propose ways to resolve issues rationally.
3.1.1 Able to search, interpret, analyze data, and evaluate
information from multiple sources in order to creatively solve
problems according to the business environment and make
appropriate decisions on their own.
3.1.2 Able to suggest alternatives and outcomes using
multiple approaches; able to make choices that are consistent
with the situation, and which in turn can build business
competitive advantages.
3.1.3 Have critical and systematic thinking, are creative and
logical; can integrate knowledge from studies and experience to
solve business problems and general situations.
3.2 Teaching strategies for developing Intellectual skills
3.2.1 Case studies that apply the theory of international
business management.
3.2.2 Utilize cognitive skills: analysis and synthesis.
3.2.3 Provide students with learning situations based on
practical, real life problems.
3.3 Assessment strategies for students’ Intellectual skills
3.3.1 Ability to analyze a case and provide well-reasoned
solutions.
3.3.2 Ability to analyze and synthesize material from different
sources to provide a coherent outcome.
3.3.3 Ability to present and/or defend problem solution
through written or oral assessment.
4. Interpersonal relationship and responsibility
4.1 Learning outcome for Interpersonal relationship
and responsibility
Graduates are able to contribute to the resolution of problems
creatively within their group by serving as a leader or member.
They are able to take a leadership role in all uncertain situations
and use innovative ways to solve problems using personal
knowledge and group inputs. This forms the basis for their
ongoing learning and the development of their professionalism.
Graduates have curiosity and follow up their academic progress
to develop themselves and their own careers. They demonstrate
critical thinking, creative thinking; can apply, analyze and
integrate knowledge to practice. They help and contribute to the
proper solution of a problem based on their own contribution
and that of their group.
4.1.1 Have leadership and followership within a team; have
responsibility; listen to and respect other ideas; able to resolve
conflict appropriately and adopt a professional attitude.
4.1.2 Show ability in proposing initial ideas, comment on
different views, new ideas, and advance ideas to support their
team; can use their knowledge to solve their team’s problem in
social issues appropriately.
4.1.3 Have responsibility to both develop their own
learning and to continue in their career.
4.2 Teaching strategies for developing interpersonal skills
and responsibility
4.2.1 Assign tasks that require contact and coordination
with others.
4.2.2 Assign tasks that require interpersonal
communication skills.
4.2.3 Assign tasks that require brainstorming and working
together.
4.2.4 Provide activities to enhance their personal
interaction.
4.3 Assessment strategies for students’ interpersonal skills
and responsibilities
4.3.1 Assessment of the students’ behavior in group
activities.
4.3.2 Assessment of the results of both an individual student
and groups.
4.3.3 Assess student ability to communicate in a variety of
situations.
4.3.4 Co-assessment products of both instructors and
students.
5. Numerical skills, communication and information
technology skills
5.1 Learning outcome on numerical skills,
communication and information technology skills
Students can study and understand important issues.
They are able to choose and apply mathematical or statistical
techniques appropriate to issues involved in their study. They
can also suggest ways to solve questions. They can use
technology to collect data, process, interpret and present their
findings. Moreover, they have the ability to communicate
effectively both orally and in writing by selecting a presentation
form appropriate to their audience. Graduates have knowledge
about the essence of their education within their specialization
in terms of skill and professionalism. They study the principles
and theories of mathematics and statistics related to their
specific field. They can integrate their knowledge across
different fields of study. They are able to perform at an international level. They demonstrate numerical, communication, language, and IT skills that are appropriate for doing business and they can present outcomes in a manner that develops their own society and community. 5.1.1 Have ability to apply mathematics, statistics, and qualitative analysis for making business decision and daily life. 5.1.2 Have ability to communicate, explain, and promote understanding by using media techniques, methodology, communication tools and technology in the right way for both written and oral presentation efficiently and creatively. 5.1.3 Have ability to communicate effectively in Thai and a foreign language as is necessary in business.
5.1.4 Able to use information technology appropriately and bring technology to a business to support effective operation.
different fields of study. They are able to perform at an international level. They demonstrate numerical, communication, language, and IT skills that are appropriate for doing business and they can present outcomes in a manner that develops their own society and community. 5.1.1 Have ability to apply mathematics, statistics, and qualitative analysis for making business decision and daily life. 5.1.2 Have ability to communicate, explain, and promote understanding by using media techniques, methodology, communication tools and technology in the right way for both written and oral presentation efficiently and creatively. 5.1.3 Have ability to communicate effectively in Thai and a foreign language as is necessary in business.
5.1.4 Able to use information technology appropriately and bring technology to a business to support effective operation.
5.2 Teaching strategies for developing numerical skills,
communication and information technology skills
5.2.1 Assign activities for students to analyze simulations or
scenarios and present appropriate solutions.
5.2.2 Provide activities for students to learn technical
applications, data analysis for decision making in different
situations.
5.2.3 Provide opportunity to work with information
communication technology.
5.3 Assessment strategies for students’ numerical skills,
communication and information technology skills
5.3.1 Assessment of students’ outcomes/activities relating
to numerical analysis.
5.3.2 Assessment of the individual student’s searching and
using information communication technology.
5.3.3 Assessment of students’ communicative skills and
presentation in class.
กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
---|---|---|---|---|
1 | 1.3.2,2.3.3,2.3.4, 3.3.1,3.3.3,4.3.4, 4.3.1,5.3.2 | Group project | Whole semester | 20% |
2 | 1.3.2,2.3.5,4.3.1, 4.3.3,5.3.2,5.3.3 | Presentation | 12,13,14,15,16 | 10% |
3 | 1.3.3,2.3.2,2.3.1 | Quiz | 6,16 | 10% |
4 | 1.3.3,2.3.1,2.3.2 | Midterm Examination | 10 | 20% |
5 | 1.3.3,2.3.1,2.3.2 | Final Examination | 18 | 30% |
6 | 1.3.1,1.3.2,4.3.1 | Attendance | Whole semester | 10% |
1. Book and Textbook
Main Texts
• Steve Mariotti, Caroline Glackin, Entrepreneurship and Small
Business Management, 2nd edition, Global Edition, Pearson Education
Limited, 2015
Additional Books and Teaching Materials
• Charles E. Bamford, Garry D. Bruton, Entrepreneurship: The art,
science, and Process for success, Second Edition, Mcgraw Hill
International Edition, 2016
• Jeff Madura, Introduction to business, 3nd edition, South- western,2001
• Dave Hall, Rob Jones, Carlo Raffo: Business Studies, Causeway Press, 1997.
• Jeff Madura, Introduction to business, 3nd edition, South- western,2001
• Dave Hall, Rob Jones, Carlo Raffo: Business Studies, Causeway Press, 1997.
2. Documents and Information
None
3. Documents and Recommend Information
None
1. Evaluation Strategies for Course Effectiveness by Students
1. Observe from the interest and enthusiasm of students
2. Online evaluation from the students
3. Assess from the achievement of the students
2. Teaching Evaluation Strategies
1. Observe from the participation of students in the class
2. Assess from the achievement of the students
3. Online evaluation from the students
3. Teaching Improvement
1. Consider the suggestions from the result of the evaluation
2. Attend training session and seminar in order to improve teacher’s skills
3. Improve the teaching materials by adapting with the situation
4. Verification of Students Achievements in the Course
1. Observe from the participation of students in the class
2. Assess from the achievement of the students from each test
5. Course Review and Improvement Plan for the Course Effectiveness
1. Improve from the evaluation of teaching and feedback by students