ธุรกิจผ่านสื่ออิเลคโทรนิกส์

Electronic Business

Understand about background, importance, and concept of electronic business Create promotion or advertising tools including ethics and related e-business laws Understand and realize how to apply knowledge professionally with your career or in your daily life Understand the change in business with the influence of Technology and realize the future trend of Electronic Business
To gain knowledge and skills in electronic business in order to be a basic skill for other subjects either related or non-related.

To enhance skills in electronic business in order to be able to apply with marketing strategies
Study of utilization of Internet Technologies for business opportunities, creating network, online branding, pricing in an online world, internet retailing, and online research to creating efficiency data flow bring together customers, business, partners, suppliers and employees. This course also focuses on the many aspects of conducting business using the Internet and the World Wide Web: marketing, strategy, training, research, practice and services, among other topics that are related to electronic commerce.
- The faculty member provides academic advice and guidance to students (individual/group) 5 hours/week.
The faculty member announces the advising schedule by announcing through website and social media such as line group/Facebook fan page.
udents respect to the rules and regulations of the organizations and societies.

Students are consciousness and conscience to distinguish the rightness, goodness and evil.
Before coming to class, insist with the students to come on time in order to train their discipline and responsibility.

Ask them to participate in group discussion.
Evaluate from class attendance, submit the assignments, and participation in the class. Observation from group activities.

Evaluate from the presentation in the class about the assigned topic.
™ Students have knowledge and understanding the essence of science which is the basic for studying in business administration covered with all comprehensive accounting, economics and law, liberal arts and sciences. ™ Students have knowledge and understanding the essential content of business administration, finance, manufacturing, marketing and operations including managing organizations and human resources. Students have knowledge and understanding of essential business process in planning, controlling and evaluation of performance and improvement planning. ˜
5 Students have knowledge on academic advance and business professional progress including understanding the change and impact situations.
Instructors use variety teaching formats as the differentiate contents of the courses by focusing on theoretical and practical knowledge to achieve the body of knowledge. Student’s center activities are provided in learning and teaching. Assigned projects, reports and presentation in the classes.
The subtests/case study The mid-term tests and final tests Assessment the reports done  by students

Assessment of  report presentation in classes
˜ Be creative thinking, further study from pre- knowledge, integrate knowledge in the fields of courses and experience to do the innovation activities or approach to new administration. ˜ Search for data classification and analysis to get useful  information solving and make decisions suitably ™ Can think new methods, including analysis and choose alternatives and impacts in all aspects by applying from their knowledge and experiences.

Courage to make decisions from alternative choices those consisted of the situation.
Instructors use variety teaching formats as the differentiate contents of the courses by focusing on theoretical and practical knowledge to achieve the body of knowledge. Discussion to summarize the results of case study and problems including proposing the methods of solutions.
Case studies and projects. Project presentation

Mid-Term and Final Exam
™ Students have the ability to coordinate, relationship and establish good relationship with others by using basic psychologically understanding on the differences of stakeholders. ™
˜ Students have their enthusiasm and the ability to work responsibly with others. They accept and respect others’ ideas as well as can be followers suitably in some situations. Students have their ability to present new initiative ideas that may be creative differences from others.
They are assigned tasks that required contact and coordination with others both within and outside the institution. They are assigned tasks that required interpersonal communicative skills both within and external the institution. They are assigned tasks that required brainstorming and working together. There are activities to enhance their human relationship such as the recognition of  the  outstanding  students
Assessment of the students’ behavior in group activities. Assessment the products of both an individual student and groups. Co-assessment products both instructors and students.
˜ Students can apply the principles of mathematics, statistics and quantitative analysis for making decisions on business . ˜
˜ They have the ability to communicate in Thai and English effectively. ˜ They have the ability to use basic computer programs and information communications and technology systems those are necessary for operations. They can communicate to explain and build understanding correctly in both of the written form reports and oral presentations. ™
˜ They can communicate with a reliable personality, and they are able to choose the form of media, methods and techniques appropriately relating to the groups of people having basic and different ideas. ˜ They can apply technology as a tool to support operations and realize limitations of technology. They can use communication technology networks for improving its efficiency and operations.
There are activities in learning courses for students to analyze simulations or scenarios and present appropriate solutions. Students to learn technical applications, analysis data for the decision making on different situations. There is the presentation with information communication technology.
Assessment from students’ products /activities relating to numerical analysis. Assessment from the individual student’s searching from information communication technology.

Assessment from students’ language communicative skills and presentation in classes.
กิจกรรมที่ ผลการเรียนรู้ * วิธีการประเมินผลนักศึกษา สัปดาห์ที่ประเมิน สัดส่วนของการประเมินผล
1 1,2 Quiz #1 and #2 (10) Mid-Term Exam (20) & Final Exam (30) 6,14, 9,18 40%
2 4,5 Assignment/Case study 1-16 10%
3 4,5 2 Group Project with report 3 (Website and Mobile Application) 17, 13 40%
4 1 Attendance: Participation in the class Throughout the semester 10%
Dave Chaffey (2015) E-business and E-commerce management, Strategy, Implementation and practice, 6th edition, Pearson Education Limited, UK
Dave Chaffey (2015), Digital business and E-commerce management, Strategy, implementation and practice, 6th edition, Pearson Education Limited, UK
•        Gary P. Schneider (2013), Electronic Commerce, Course Technology, Cengage Learning, USA          
•        Combe, C. (2006) Introduction to E-Business: Management and Strategy, 1st Ed. Elsevier Ltd.        
•                  Haag, S. and Cummings, M. (2010) Management Information Systems for the Information Age, 8th Ed. McGraw-Hill/Irwin.
•                  Stair, R. and Reynolds, G. (2010) Information Systems Essentials, International Ed. Course Technology, Cengage Learning.
None
1. Observe from the interest and enthusiasm of students
         2. Online evaluation from the students
         3. Assess from the achievement of the students
         1. Observe from the participation of students in the class
         2. Assess from the achievement of the students from each test
         3. Online evaluation from the students
1. Consider the suggestions from the result of the evaluation
         2. Attend training session and seminar in order to improve teacher’s skills
         3. Improve the teaching materials by adapting with the situation
  1. Observe from the participation of students in the class
         2. Assess from the achievement of the students from each test
 1. Improve from the evaluation of teaching and feedback by students