กลยุทธ์ธุรกิจระหว่างประเทศ
International Business Strategies
At the conclusion of this course, students will have a better understanding concept of international business strategy and its importance, how globalization affects consumer behaviour, how to apply a strategic view of IHRM, the strategic importance of leadership and organizational behaviour, international monetary system and international financial management, how to manage an effective supply chain logistics, and the strategic implement of developing and marketing products.
None
The study of the process and administration of effective strategies for a business entity engaged in international trade, strategic planning, implementing, controlling, and appraising these strategies by using case studies.
- The faculty member provides academic advice and guidance to students
(Individual/group) 4 hours/week.
The faculty member announces the advising schedule by announcing through website
(Individual/group) 4 hours/week.
The faculty member announces the advising schedule by announcing through website
Students can cope with ethics problems and use professional judgment on values and others’ feelings, basic values and professional ethics. They express their ethical behavior, such as their discipline, responsibility, honesty, and sacrifice. They are good models, understand others and global change, etc.
1.1.3 They are self-sufficiency life, reasonable thinking and life immunization.
1.1.4 They respect to the rules, regulations of organizations and societies.
1.1.5 They are consciousness and conscience to distinguish the correctness goodness and badness.
1.1.3 They are self-sufficiency life, reasonable thinking and life immunization.
1.1.4 They respect to the rules, regulations of organizations and societies.
1.1.5 They are consciousness and conscience to distinguish the correctness goodness and badness.
1.2.1 Students are cultivated their discipline to attend classes on time, suitable dress up as the regulations of the university.
1.2.2 Students are set into small groups which emphasized on participation and express their opinion.
1.2.3 Students join the activities to promote their virtue and morality.
1.2.4 Students are praised to be good models when they are honest.
1.2.5 The rules are set to punish the students who cheat exams.
1.2.6 The activities are promoted for students to sacrifice themselves to the public.
1.2.2 Students are set into small groups which emphasized on participation and express their opinion.
1.2.3 Students join the activities to promote their virtue and morality.
1.2.4 Students are praised to be good models when they are honest.
1.2.5 The rules are set to punish the students who cheat exams.
1.2.6 The activities are promoted for students to sacrifice themselves to the public.
1.3.1 Students are assessed their attending classes and submitting papers on time and participating in activities.
1.3.2 Students are assessed their discipline and readiness to participate in extra course activities.
1.3.3 A number of fraud in the examinations
1.3.4 Students are assessed their duties and responsibilities as assigned.
1.3.2 Students are assessed their discipline and readiness to participate in extra course activities.
1.3.3 A number of fraud in the examinations
1.3.4 Students are assessed their duties and responsibilities as assigned.
2.1 Knowledge to be acquired
*2.1.1 Students have knowledge and understanding strands of courses which is the significant foundation in business administration. Those are covered comprehensive accounting, economics and law, liberal arts and sciences.
*2.1.2 Students have knowledge and understanding the strands of courses covered in business administration, finance, manufacturing, marketing and operations including the organization management and human resources.
*2.1.3 Students have knowledge and understanding the strands of essential business process planning, controlling and evaluation the performance outcomes and improving plans.
2.1.4 Students have knowledge of academic and business professional advancement including their knowledge and understanding of the changing situations and impact cases.
*2.1.1 Students have knowledge and understanding strands of courses which is the significant foundation in business administration. Those are covered comprehensive accounting, economics and law, liberal arts and sciences.
*2.1.2 Students have knowledge and understanding the strands of courses covered in business administration, finance, manufacturing, marketing and operations including the organization management and human resources.
*2.1.3 Students have knowledge and understanding the strands of essential business process planning, controlling and evaluation the performance outcomes and improving plans.
2.1.4 Students have knowledge of academic and business professional advancement including their knowledge and understanding of the changing situations and impact cases.
2.2.1 Instructors use variety teaching formats as the differentiate contents of the courses by focusing on theoretical and practical knowledge to achieve the body of knowledge.
2.2.2 Students center activities are provided in learning and teaching.
2.2.3 Assigned projects, reports and presentation in the classes.
2.2.4 All students learn through hands-on experience from the enterprises by passing experience training from cooperative education or directly training.
2.2.2 Students center activities are provided in learning and teaching.
2.2.3 Assigned projects, reports and presentation in the classes.
2.2.4 All students learn through hands-on experience from the enterprises by passing experience training from cooperative education or directly training.
2.3.1 The subtests
2.3.2 The mid-term tests and final tests
2.3.3 Assessment the reports done by students
2.3.4 Assessment of cooperative education courses
2.3.2 The mid-term tests and final tests
2.3.3 Assessment the reports done by students
2.3.4 Assessment of cooperative education courses
*3.1.1 Be creative thinking, further study from pre- knowledge, integrate knowledge in the fields of courses and experience to do the innovation activities or approach to new administration.
3.1.2 Search for data classification and analysis to get useful information solving and make decisions suitably
*3.1.3 Can think new methods, including analysis and choose alternatives and impacts in all aspects by applying from their knowledge and experiences.
*3.1.4 Courage to make decisions from alternative choices those consisted of the situation.
3.1.2 Search for data classification and analysis to get useful information solving and make decisions suitably
*3.1.3 Can think new methods, including analysis and choose alternatives and impacts in all aspects by applying from their knowledge and experiences.
*3.1.4 Courage to make decisions from alternative choices those consisted of the situation.
3.2.1 Case studies of management, projects, research, and the students’ plan to work as teams.
3.2.2 Use the enterprises to be the actual practice.
3.2.3 Discussion to summarize the results of case study and problems including proposing the methods of solutions.
3.2.4 Focus on science and arts including the format of presentation, And students are provided to do practical presentations.
3.2.2 Use the enterprises to be the actual practice.
3.2.3 Discussion to summarize the results of case study and problems including proposing the methods of solutions.
3.2.4 Focus on science and arts including the format of presentation, And students are provided to do practical presentations.
3.3.1 Case studies of management, projects, research, and the students’ plan to work as teams.
3.3.2 Use the enterprises to be the actual practice.
3.3.3 Discussion to summarize the results of case study and problems including proposing the methods of solutions.
3.3.4 Focus on science and arts including the format of presentation, And students are provided to do practical presentations.
3.3.2 Use the enterprises to be the actual practice.
3.3.3 Discussion to summarize the results of case study and problems including proposing the methods of solutions.
3.3.4 Focus on science and arts including the format of presentation, And students are provided to do practical presentations.
4.1.1 They have the ability to coordinate, relationship and establish good relationship with others by using basic psychologically understanding on the differentiate of stakeholders.
4.1.3 They have their enthusiasm and the ability to work responsibly with others. They accept and respect others’ ideas as well as can be followers suitably in some situations.
*4.1.4 They have their ability to present new initiative ideas that may be creative differences from others.
4.1.3 They have their enthusiasm and the ability to work responsibly with others. They accept and respect others’ ideas as well as can be followers suitably in some situations.
*4.1.4 They have their ability to present new initiative ideas that may be creative differences from others.
4.2.1 They are assigned tasks that required contact and coordination with others both within and outside the institution.
4.2.2 They are assigned tasks that required interpersonal communicative skills both within and external the institution.
4.2.3 They are assigned tasks that required brainstorming and working together.
4.2.4 There are activities to enhance their human relationship such as the recognition of the outstanding students
4.2.2 They are assigned tasks that required interpersonal communicative skills both within and external the institution.
4.2.3 They are assigned tasks that required brainstorming and working together.
4.2.4 There are activities to enhance their human relationship such as the recognition of the outstanding students
4.3.1 Assessment of the students’ behavior in group activities.
4.3.2 Assessment the products of both an individual student and groups.
4.3.3 Co-assessment products both instructors and students.
4.3.2 Assessment the products of both an individual student and groups.
4.3.3 Co-assessment products both instructors and students.
5.1.1 They have the ability to apply of mathematics principles, statistics and analysis in quantitative analysis for making business decisions.
*5.2.2 They have the ability to communicate in Thai and English effectively.
5.3.3 They have the ability to use basic computer programs and information communications and technology systems those are necessary for operations.
*5.3.4 They can communicate to explain and build understanding correctly in both of the written form reports and oral presentations.
5.3.5 They can communicate with a reliable personality, and they are able to choose the form of media, methods and techniques appropriately relating to the groups of people having basic and different ideas.
5.3.6 They can apply technology as a tool to support operations and realize limitations of technology.
5.3.7 They can use communication technology networks for improving its efficiency and operations.
*5.2.2 They have the ability to communicate in Thai and English effectively.
5.3.3 They have the ability to use basic computer programs and information communications and technology systems those are necessary for operations.
*5.3.4 They can communicate to explain and build understanding correctly in both of the written form reports and oral presentations.
5.3.5 They can communicate with a reliable personality, and they are able to choose the form of media, methods and techniques appropriately relating to the groups of people having basic and different ideas.
5.3.6 They can apply technology as a tool to support operations and realize limitations of technology.
5.3.7 They can use communication technology networks for improving its efficiency and operations.
5.2.1 There are activities in learning courses for students to analyze simulations or scenarios and present appropriate solutions.
5.2.2 Students to learn technical applications, analysis data for the decision making on different situations.
5.2.3 There is the presentation with information communication technology.
5.2.2 Students to learn technical applications, analysis data for the decision making on different situations.
5.2.3 There is the presentation with information communication technology.
5.3.1 Assessment from students’ products /activities relating to numerical analysis.
5.3.2 Assessment from the individual student’s searching from information communication technology.
5.3.3 Assessment from students’ language communicative skills and presentation in classes.
5.3.2 Assessment from the individual student’s searching from information communication technology.
5.3.3 Assessment from students’ language communicative skills and presentation in classes.
| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
|---|---|---|---|---|
| 1 | 1 | Class participant (QR Code and class behavior) | Whole semester | 10% |
| 2 | 4,5 | Weekly Study | Whole semester | 15% |
| 3 | 1,4,5 | Implementation | Whole semester | 15% |
| 4 | 3,4,5, | Exhibition | Whole semester | 10% |
| 5 | 4,5 | Report | 17 | 20% |
| 6 | 1,2 | Final Exam | 18 | 30% |
Alain Verbeke, 2016, International Business Strategy, 5th edition, Cambridge University Press, Glasgow, UK
Hill C W L, 2009, International Business: Competing in the global marketplace, 7 edition, McGraw-Hill, New York
Dowling, P J Festing, M& Engle A D, 2008, International Business Management, 5th edition, Cengage Learning EMEA, London
Dowling, P J Festing, M& Engle A D, 2008, International Business Management, 5th edition, Cengage Learning EMEA, London
None
1. Observe from the interest and enthusiasm of students
2. Online evaluation from the students
3. Assess from the achievement of the students
2. Online evaluation from the students
3. Assess from the achievement of the students
1. Observe from the participation of students in the class
2. Assess from the achievement of the students
3. Online evaluation from the students
2. Assess from the achievement of the students
3. Online evaluation from the students
1. Consider the suggestions from the result of the evaluation
2. Attend training session and seminar in order to improve teacher’s skills
3. Improve the teaching materials by adapting with the situation
2. Attend training session and seminar in order to improve teacher’s skills
3. Improve the teaching materials by adapting with the situation
1. Observe from the participation of students in the class
2. Assess from the achievement of the students from each test
2. Assess from the achievement of the students from each test
1. Improve from the evaluation of teaching and feedback by students