การจัดการเชิงกลยุทธ์
Strategic Management
a) students will understand strategic management
(b) students will be able to select business theories and strategies appropriately
(c) students will be able to analyze business environment factors for strategic planning effectively
(d) students will appreciate the important of subject and able to analyze, formulate business strategies and implement for business decision making.
(c) students will be able to analyze business environment factors for strategic planning effectively
(d) students will appreciate the important of subject and able to analyze, formulate business strategies and implement for business decision making.
None
The course addresses the important of strategic management and decision making method of the organization management. The recessive of the organization strategic direction and some of the tools and techniques that managers can use to make these decisions. Topics include traditional analysis as well as contemporary concepts of value creation potential of organizational resources capabilities and core competence, state-of- the-art tools and dynamics of strategic change in the modern complex globalized environment.
1.1.1 Understand the concepts of ethics, morals and business professionalism, recognize their social responsibility, the value of morals, sacrifice, non-exploitation of others, honesty to themselves and others
1.1.2 Have self-sufficiency, diligence, perseverance, discipline, punctuality, responsibility for themselves, society, and environment.
1.1.3 Follow rules and regulations of the organization and society
1.1.2 Have self-sufficiency, diligence, perseverance, discipline, punctuality, responsibility for themselves, society, and environment.
1.1.3 Follow rules and regulations of the organization and society
Contribution to organizational culture; students can express their ethical behavior, such as their discipline, responsibility by attending class on time, and wearing university uniform properly. Moreover, students should be good leaders as well as being a good team member. Show honesty by avoiding copying, plagiarizing others work, etc. Lecturers should be concerned about morals and ethics by adopting morals and ethics activities, such as promoting a good model for students and promoting those who self-sacrifice.
1.3.1 Evaluate students’ punctuality, submission of assignments on time, and students’ participation.
1.3.2 Evaluate their self-sacrifice and willingness to participate in activities.
1.3.3 Determine the number of frauds, (if any) in examinations.
1.3.4 Evaluate students’ responsibilities toward assignments and job commitment.
1.3.2 Evaluate their self-sacrifice and willingness to participate in activities.
1.3.3 Determine the number of frauds, (if any) in examinations.
1.3.4 Evaluate students’ responsibilities toward assignments and job commitment.
2.1.1 Have knowledge about principles, theories and practices in the area of their major; can appropriately integrate the knowledge of major study with other knowledge involved, and can continually develop their knowledge by utilizing their academic skills and experience.
2.1.2 Have knowledge and understand the essence of relevant knowledge; apply knowledge and skills in problem analysis; understand and be able to explain requirements related to the field of study, including application of knowledge and skills in order to choose the right tools to solve problems and issues in daily life.
2.1.3 Have knowledge and understand the essence of the management process in planning, organization structure, operation, control and operational performance; able to improve plans and methods in response to situations.
2.1.4 Have knowledge about academic progress and business administration career, including an understanding of changing situations and their impact.
2.1.2 Have knowledge and understand the essence of relevant knowledge; apply knowledge and skills in problem analysis; understand and be able to explain requirements related to the field of study, including application of knowledge and skills in order to choose the right tools to solve problems and issues in daily life.
2.1.3 Have knowledge and understand the essence of the management process in planning, organization structure, operation, control and operational performance; able to improve plans and methods in response to situations.
2.1.4 Have knowledge about academic progress and business administration career, including an understanding of changing situations and their impact.
2.2.1 Instructors use a variety of teaching formats that differentiate the content of courses by focusing on theoretical and practical knowledge to achieve the body of knowledge:
2.2.2 Student centered activities are provided in learning and teaching.
2.2.3 Assign projects, reports and presentation in the class.
2.2.4 All students gain hands-on experience from enterprises by training in cooperative education or Work Integrated Learning.
2.2.2 Student centered activities are provided in learning and teaching.
2.2.3 Assign projects, reports and presentation in the class.
2.2.4 All students gain hands-on experience from enterprises by training in cooperative education or Work Integrated Learning.
2.3.1 Topic tests and assignments.
2.3.2 The mid-term tests and final tests
2.3.3 Assessment of reports done by students
2.3.4 Assessment of business plans or program proposals
2.3.5 Assessment of report presentation in class
2.3.6 Assessment of cooperative education courses
2.3.2 The mid-term tests and final tests
2.3.3 Assessment of reports done by students
2.3.4 Assessment of business plans or program proposals
2.3.5 Assessment of report presentation in class
2.3.6 Assessment of cooperative education courses
3.1.1 Able to search, interpret, analyze data, and evaluate information from multiple sources in order to creatively solve problems according to the business environment and make appropriate decisions on their own.
3.1.2 Able to suggest alternatives and outcomes using multiple approaches; able to make choices that are consistent with the situation, and which in turn can build business competitive advantages.
3.1.3 Have critical and systematic thinking, are creative and logical; can integrate knowledge from studies and experience to solve business problems and general situations.
3.1.2 Able to suggest alternatives and outcomes using multiple approaches; able to make choices that are consistent with the situation, and which in turn can build business competitive advantages.
3.1.3 Have critical and systematic thinking, are creative and logical; can integrate knowledge from studies and experience to solve business problems and general situations.
3.2.1 Case studies that apply the theory of international business management.
3.2.2 Utilize cognitive skills: analysis and synthesis.
3.2.3 Provide students with learning situations based on practical, real life problems.
3.2.2 Utilize cognitive skills: analysis and synthesis.
3.2.3 Provide students with learning situations based on practical, real life problems.
3.3.1 ability to analyze a case and provide well-reasoned solutions.
3.3.2 ability to analyze and synthesize material from different sources to provide a coherent outcome.
3.3.3 ability to present and/or defend problem solution through written or oral assessment.
3.3.2 ability to analyze and synthesize material from different sources to provide a coherent outcome.
3.3.3 ability to present and/or defend problem solution through written or oral assessment.
4.1.1 Have leadership and followership within a team; have responsibility; listen
to and respect other ideas; able to resolve conflict appropriately and adopt a professional
attitude.
4.1.2 Show ability in proposing initial ideas, comment on different views, new ideas, and advance ideas to support their team; can use their knowledge to solve their team’s problem in social issues appropriately.
4.1.3 Have responsibility to both develop their own learning and to continue in their career.
to and respect other ideas; able to resolve conflict appropriately and adopt a professional
attitude.
4.1.2 Show ability in proposing initial ideas, comment on different views, new ideas, and advance ideas to support their team; can use their knowledge to solve their team’s problem in social issues appropriately.
4.1.3 Have responsibility to both develop their own learning and to continue in their career.
4.2.1 Assign tasks that require contact and coordination with others.
4.2.2 Assign tasks that require interpersonal communication skills.
4.2.3 Assign tasks that require brainstorming and working together.
4.2.4 Provide activities to enhance their personal interaction.
4.2.2 Assign tasks that require interpersonal communication skills.
4.2.3 Assign tasks that require brainstorming and working together.
4.2.4 Provide activities to enhance their personal interaction.
4.3.1 Assessment of the students’ behavior in group activities.
4.3.2 Assessment of the results of both an individual student and groups.
4.3.3 Assess student ability to communicate in a variety of situations.
4.3.4 Co-assessment products of both instructors and students.
4.3.2 Assessment of the results of both an individual student and groups.
4.3.3 Assess student ability to communicate in a variety of situations.
4.3.4 Co-assessment products of both instructors and students.
5.1.1 Have ability to apply mathematics, statistics, and qualitative analysis for making business decision and daily life.
5.1.2 Have ability to communicate, explain, and promote understanding by using media techniques, methodology, communication tools and technology in the right way for both written and oral presentation efficiently and creatively.
5.1.3 Have ability to communicate effectively in Thai and a foreign language as is necessary in business.
5.1.4 Able to use information technology appropriately and bring technology to a business to support effective operation.
5.1.2 Have ability to communicate, explain, and promote understanding by using media techniques, methodology, communication tools and technology in the right way for both written and oral presentation efficiently and creatively.
5.1.3 Have ability to communicate effectively in Thai and a foreign language as is necessary in business.
5.1.4 Able to use information technology appropriately and bring technology to a business to support effective operation.
5.2.1 Assign activities for students to analyze simulations or scenarios and present appropriate solutions.
5.2.2 Provide activities for students to learn technical applications, data analysis for decision making in different situations.
5.2.3 Provide opportunity to work with information communication technology.
5.2.2 Provide activities for students to learn technical applications, data analysis for decision making in different situations.
5.2.3 Provide opportunity to work with information communication technology.
5.3.1 Assessment of students’ outcomes/activities relating to numerical analysis.
5.3.2 Assessment of the individual student’s searching and using information
communication technology.
5.3.3 Assessment of students’ communicative skills and presentation in class
5.3.2 Assessment of the individual student’s searching and using information
communication technology.
5.3.3 Assessment of students’ communicative skills and presentation in class
| กิจกรรมที่ | ผลการเรียนรู้ * | วิธีการประเมินผลนักศึกษา | สัปดาห์ที่ประเมิน | สัดส่วนของการประเมินผล |
|---|---|---|---|---|
| 1 | 1.1.1, 1.1.4, 1.1.5, 2.1.2, 2.1.3, 3.1.1-3.1.4, 4.1.1-4.1.3, 5.1.1-5.1.6 | Tests, Presentations, Activities | Every week through the course | 20% |
| 2 | 1.1.1, 1.1.4, 1.1.5 | Class participation | Every week through the course | 10% |
| 3 | 1.1.1, 1.1.4, 1.1.5, 2.1.2, 2.2.3, 3.1.3, 5.1.1, 5.1.4 | Mid term and Final examination | 8 and 17 | 35% and 35% |
J. David Hunger, Thomas L Wheelen, Strategic Management , Pearson International Edition, Pearson Education, 2009
Pride, Hughes, Kapoor, Business, 12th edition, International student edition, South-western cengage learning, 2014
Hill, International Business, 8th edition, International student edition,Mc GRAW Hill, 2011
Pride, Hughes, Kapoor, Business, 12th edition, International student edition, South-western cengage learning, 2014
Hill, International Business, 8th edition, International student edition,Mc GRAW Hill, 2011
Internet Search
1.Direct student feedback
2.Results of student evaluation survey
2.Results of student evaluation survey
1.Student evaluation survey
2.Self-evaluation
2.Self-evaluation
1.Professional development program (seminars, workshops, reading)
2.Discussion with colleagues.
2.Discussion with colleagues.
4. Verification of Students Achievements in the Course
1.Effectiveness of student activities
2.Contributions during class discussions
3.Student feedback
4.Formal assessment 5. Course Review and Improvement Plan for the Course Efeffectiveness
None
1.Effectiveness of student activities
2.Contributions during class discussions
3.Student feedback
4.Formal assessment 5. Course Review and Improvement Plan for the Course Efeffectiveness
None